When it comes to preparation of the wedding, you find that there are many online services can help you plan it. Although, they are all in different places, so Zola is created to fix it.

 After all the excitement of the proposal and the whole idea of getting married, couples face the reality: the need not only to invest a lot of money in the wedding but also to plan it. So here comes a talent for organization and diplomacy, the ability to count everything, tedious logistics and many other things. No wonder why couples decide to use online services and apps to do all of these important things. Zola is here to help couples to find everything needed just in one place.

Shan-Lyn Ma, founder and CEO of Zola, who previously worked at Chloe + Isabel and Gilt, decided to create a perfect planner that will make the process of planning easier. Zola helps couples to organize everything from their engagement through their first year of marriage. It offers a registry feature and also customizable wedding websites, a system that automatically pings guests for their addresses, and a checklist feature that comes pre-loaded with tasks specific to a couple’s specific religious or cultural traditions. It is not a secret that all of these tools are not original, but now they can be easily found in one place and, moreover, they can be integrated with each one. For example, when someone of your guests buys a gift from your registry, the main guest list will be updated so you will receive a reminder on your checklist to send a thank-you note.

The important thing is that all of these tools are free even if couples decided not to use Zola’s registry. Ma says that after studying the market they found out that other brands offered all of these essentials like wedding websites “but they were both not very attractive and free, or had high production value but cost money”, and the company wanted to offer beautiful and customizable wedding websites that are absolutely free. It is possible because Zola has a different business model than some of its competitors: as a registry, it makes money from purchases that guests make, like any other online retailer. The site is remarkable for its elegant registry that allows couples choose whether they want and choose it on any website. Also, it is possible to register for cash or experiences such as gym memberships. Moreover, it offers a not insignificant bonus: Zola can hold onto your gifts until the couple is ready to receive them, so it provides people to avoid the situation when you don’t have enough space for all your gifts at once.

Nobu Nakaguchi, Zola’s other co-founder and chief design officer, is the person who worked really hard to make all of the tools to be beautiful and user-friend. The main purpose was to make couples feel less stressed as they face a lot of problems during the preparation to their weddings, so Nakaguchi and his team’s goal was to design everything as intuitive and simple as possible. So, there are several different templates for wedding websites, which are not overwhelmed with too many options. Couples can customize their websites and choose the style they want.

It was important for Zola to interview couples who were going through the wedding planning process to better understand their needs, so they discovered that a lot of couples were confused about traditions that were required in their culture. The Zola’s checklist tool offer people to choose their religion and ethnic background to be able to generate a list of wedding traditions relevant to them, and also they don’t need to use Google to find out the information about all of these traditions as Zola helps them even with it.

Ma and Nakaguchi have great plans to launch many others useful services and tools next months and years, for example, they’re planning to make it possible to print out addresses so that couples can label their paper invitations–or better yet, offer wedding stationary.

 “Our goal is really to be there for the couple throughout the process of getting married and settling into their new life together. We’re going to keep finding ways of doing that.”

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