I bet that all of your devices are already conquered by Google. It just seems like its services, including the world’s most popular search engine, are simply irreplaceable. However, there’re some popular alternatives out there in the Internet world.


About Google’s supremacy

Since 1998 Google has built an army of fans, which put its user-friendly search technology above and beyond any else. Undoubtedly, it was faster, easier, more accurate and reliable than others could offer back then. What is more, Google never stopped improving its algorythms to provide best results, so it managed to keep its high positions till now. Over 1.6 billion users look for information via Google search box every month, and no other search engine could get even close to this kind of numbers.

Anyway Google isn’t the only one search engine on the market and if you believed that without it there’s no proper search whatsoever, today’s list might make up your mind.



Google Vs Bing Vs Yahoo Google Vs Bing Vs Yahoo

Google’s most serious contender has relatively low market share 10.39%. While a wide audience unfairly ignore Bing, it’s almost as well as the tech giant itself. Launched only 7 years ago Bing was a Microsoft’s proud answer to Google. Now Bing’s search still isn’t able to beat the giant’s technologies, but it has a few things that work surprisingly better. For instance, its video results aren’t lining up in vertical list, rather in a grid of large thumbnails that you can click on to play or preview if you hover over. As for autocomplete suggestions, Bing gives them twice as many as Google.



The fate of Yahoo has been vague and uncertain in the first half of 2016, when the company announced that it’s up for sale. The series of Yahoo’s leaders misconceptions and lack of strategic thinking eventually lead to the company’s failure. However, we might even call them lucky now that Verizon acquired its core assets for $4.8 billion, not private equity firms. At least we know that we continue to use Yahoo services as we used to, including its search engine and the most popular mail.

Just like Google Yahoo launched its search engine in 1990s. However, while Google was innovating its technologies non-stop, Yahoo made a deal so that its search could be powered by Bing. So, it’s really just Bing but with a different logo and the results of both engines are nearly the same.



Baidu remains a leading Internet search provider in China. The company is currently investing heavily in mobile search, and looking at its June 2016 results, it seems like it’s been paying off: they reached 667 million monthly active users.


Baidu is similar to other search engines, but it has a few things different. For instance, a service called BrandZone may let a company own SERPs so that no competitor’s results could appear on brand searches. One more interesting service called Baidu Tieba, which is more like a forum, where companies can assert their brands into their target demographic by creating “Bars” and provoking organic discussions.


Ask (Jeeves)

If you aren’t among those 245 million of Ask’s monthly unique visitors, you probably haven’t really heard much about this search engine. Nevertheless, it’s a veteran of the internet industry, which launched its service over 20 years ago. In 2010 the company’s leaders admited that it can’t really withstand a tough competition anymore, so just like Yahoo they outsourced its search technology and continued working in a Q&A model. Despite the fact that Google knows everything, Ask can offer rather good results for some question related searches.


AOL search

Like mentioned above Yahoo, AOL is also a part of the tech-legend-to-be Verizon since last year. After they complete the deal in the beginning of 2017 and merge the assets of two previously independent companies, AOL search might become something different than it used to be. For now it’s powered by Bing as well as Yahoo.

This is just a small list of the world’s most popular search engines, in fact there’s much more beyond that. However, they are still far behind the tech giant Google and only used when the access to their favorite one is unavailable for whatever reason.

A choice of search engine is highly subjective, but not for marketers. Google’s prevalence means that for now they mostly favor its services for both paid and organic reach. They simply cannot argue with 72.48% of the world’s market share of search Google has, however, they don’t even want to.

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