Instagram, online photo and video-sharing platform, conquered the hearts of many brands. But to truly succeed on Instagram, you should know some specific tricks that big Fortune 500 companies implement.


Why successful brands never forget about Instagram

Instagram by the numbers


Instagram is highly used by different generations: some studies have proven that 37% of people over 35 years old and 63% of people between 18 and 35 y.o. constantly use Instagram in their daily routine and follow brands’ profiles to check on new products and images.

As of now, there are more than 300 million daily users of Instagram, and 80 million pictures are posted every day.

Even if videos were proven to be a more successful type of content than photos, on Instagram, there are more people engaging with images than with videos.

Many brands have learned how to use Instagram in their win-win strategies. But sometimes, it is not only about the content that your brand is posting, but also about the timing. Let’s discuss what timing is good and how to ace your Instagram account when your content is awesome enough.


When TOP companies post on Instagram

According to TrackMaven research on Fortune 500’s use of Instagram, the Fortune 500 brands post in a wider time window of a day than you think.Typically, you believe that companies would post normally between 9 am and 5 pm ET, but dang no. They post between 9 am and 9 pm ET, based on this study that examined 41,071 Instagram pictures  and found 88% to be from 9 am to 9 pm ET. It is also interesting to mention that only 1% of those brands post between 12 am and 8 am ET. And this makes sense because businesses are more active on social media during the daytime, right? But hold your horses, because this low percentage of posts published doesn’t necessarily mean that those posts are not the most successful.

Furthermore, around 17.1% of posts are created on Thursday and Friday, and the smallest number of images are posted on the weekends (9.8% on Saturday and 8.5% on Sunday).

Instagram by the numbers


Well, when there are less competitors, it’s easier to win, isn’t? The TrackMaven report says that since there are the smallest number of posts on Sunday, there are more engagements on this day of a week! Sundays have the engagement rate of 1.01 which is higher than the engagement rate on Thursdays and Fridays (which are 0.96 and 0.966 respectively).

Instagram by the numbers

Alright, but what about the time of a day? The report says that posts published between 11 am and 4 pm ET got the lowest engagement, while the posts created between 10 pm and 3 am ET got the highest engagement score that range between 6.15% and 8.78% (in contrast to 4.18% to 6.58% between 11 am and 4 pm ET).


What else your brand should consider while posting on Instagram

Besides great content and careful timing, there are several small tips that will help your business rock your content marketing on Instagram.

If you use a hash tag or a question mark for your picture, it will increase engagement rates by about 0.43-0.45%. Hashtag helps people find posts relevant to their search, while questions let your brand interact with the users and followers of your profile.

Moreover, try to not use a filter. 89.03% of Fortune 500 don’t use filters but when they do, they usually use Juno.

Finally, it might be very helpful to look at the profiles of very successful Instagram accounts. Check brands’ Instagrams that have the highest number of followers, because those are the brands that get the most engagements and that you should try to imitate. For instance, Starbucks has more than 10 million followers, and its engagement ratio hits 24.64.

Therefore, success of your brand on Instagram is based not only on the implementation of a very good and high-quality content, but also on the timing of your publication and whether or not you use a hashtag, question mark, and filter.

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