The Waldorf Project presents new dimension of art and performance – and offers a chance to experience that with their new edition, so-called Chapter 3 / Futuro created by British visualista Sean Rogg.


The concept

All three chapters are aimed to make consumption of art possible on every sense’s layer. Chapter one / Muskmelon was exploring possibilities of feeling (and seeing) the taste, Chapter two / Colour was doing the same with the visuals and now-happening Chapter three / Futuro is probably most ambitious so far, because it plays with the reality. Redefining it. The audience itself is not watching – it takes part in the journey.

The Waldorf Project is complex environment created to “blur the line between discomfort and vision”, a shift to great unknown. First launched in 2012, it explores possibilities of immersive experience. Chapter 3 is artist’s interpretation of the period from the 60s to the early 70s, when every element of culture was about pleasure. So, in Futuro guests are experiencing “five stages of emotional, pleasurable states – some unnerving, some euphoric”.

“Today, we are all so sucked into our computers and our devices that senses such as taste, touch and smell are suppressed. I’m definitely taking advantage of that need to experience something real. I want to exploit that and take it to the limit,” says Sean Rogg. Inspiration is Japanese word / emotion amae meaning “temporary surrender in a perfect safety”.

The Waldorf Project The Waldorf Project The Waldorf Project

The process

Participants are advised to rock all-black look on this day (including socks). No mobile phones are allowed, group of 40 people divides in smaller ones, they get through (or rather being dragged) the curtain to the other side, and so the journey begins. Begins with black liquid pouring from somewhere and appearance of strange Japanese dancer (or, as creator prefers to call her, “the manipulator”).

The whole expierence is about consuming the energy, consumption set in a very future-like way featuring senses and emotions. Choreographically presented dystopia – this is how you can try to describe Futuro in a sentence. “I realized that trauma, used correctly, can be a tool, focusing a person and preparing them for other creative content. Armed with that power I was free to create the impossible.”

Art is everywhere – even fabric of dancers’ costumes is synced with moves of the guests. There are also lights, sounds, textures – everything is in the game. Touches. Warm eatable liquid. Nothing speaks or gives clues, but instead you can feel everything or even more. You’re not the star here, but tiny creature facing something huge, melting with it while trying not to lose itself.

The Waldorf Project The Waldorf Project The Waldorf Project

The effect

Three hours later participants leave the basement bruised, with stains of unidentifiable liquid on their faces and hair. “You bond with each other and, by the end, when we finally release you, you can put your hand on someone’s belly and connect with them”. Futuro is the story to feel and see, completely open to interpretation of the guests, aimed to be something entirely different from everything they knew before.

The Waldorf Project – Chapter 3 / Futuro will last until December 4th, 2016 in London, UK.

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