Snapchat was introduced by Evan Spiegel, Stanford University student, in 2011. Since 2011, the popularity of this mobile app has grown significantly, and the stats numbers from this year are really astonishing. Snapchat beats up many other platforms, even though it still can’t catch up with Facebook Messenger that was projected the same year as Snapchat.

 

What are those marvelous numbers from Snapchat stats?

This year, the number of Snapchat users in the US has grown by about 27% jumping to the total number of 58.4 million users. It is quite amazing considering the fact in 2014 Snapchat didn’t generate any profit at all! By 2020, Snapchat is predicted to gain 30 million more users.

In 2015, Snapchat generated about $50 million, but this year the revenue will be $350 million. The number do impress, but then why is the Facebook Messenger still winning the race?

 

SnapChat_stats

 

Marvelous numbers from Facebook Messenger?

Yes, in the US, the number of total users hits 105 million making Snapchat almost 50 million users behind. 71% of the customers who use Facebook Messenger are lured to buy stuff online.

Another point to mention is that the Facebook Messenger is a part of Facebook, that has been around since 2004 and had enough time to establish marvelous reputation and loud name. So, it does make sense why and how the Messenger is ahead of the game.

 

Who is the audience for Snapchat vs. the audience for Facebook Messenger?

98% of the millennials and 93% of over-35-year old use Facebook (we can assume that they also use Facebook Messenger), and only 38% of the millennials and 7% of the older generation admit to have Snapchat on their phones. The number are quite distinct, and they explain the gap between those two very well.

 

SnapChat_stats2

 

Why would people care about Snapchat when Facebook Messenger exists?

Well, the unique nature and privacy of interaction excludes Snapchat from the pool of modern social media platforms.

Cathy Boyle, eMarketer analysts, states that Snapchat is different because of its short messages, a variety of creative way to filter the images, and its one-to-one communication. In contrast to Facebook, Snapchat messages have a temporary existence, disappearing right after the chat is closed (unless you save the message, but your friend will see all of your activities). It is more fun not only for the customers, but also for brands: they can attract more people through entertaining filters and cool snaps.

Even if uniqueness of Snapchat aces up its sleeve, recently Snapchat admitted to follow some of the algorithms conducted by Twitter and Facebook before.

 

How did businesses and brands handle the overwhelming nature of Snapchat?

SnapChat vs Facebook

Since we lead the conversation in the direction of Snapchat versus Facebook Messenger, let’s briefly discuss the ways how businesses have used Facebook Messenger and then jump into the advantages of Snapchat.

The main strategies that brands implemented using the Messenger are:

  • Brands target the audience through posts, videos, and images, and then interact with the audience.
  • Businesses can use Messenger Codes for ads and their websites: users can scan the code with the cellphone cameras, and the dialogue between a customer and business will be open.
  • Messenger user names make it easier for the customers to search for and interact with businesses.

Seems quite legit, but what can Snapchat offer businesses?

  • Since Snapchat is all about sharing personal experience, businesses can establish more intimate relationships with their customers by sharing branded content in a fun way.
  • Based on your location, you can advertise your business by creating a cool snap and sending it to the story line assigned to this particular location.
  • Influencer market is really prevailing here. Businesses earn of money by hiring virtual celebrities that are willing to share whatever you want them to share. However, there are certain pros and cons of that strategy.

Cathy Boyle said that since Snapchat is a relatively new invention, it has the biggest impact on the younger generation who are trying to avoid any conservative social media. Since the number of young people on Snapchat is going up, it is easier for businesses to manipulate the minds of the millennials through cute and funny branded content. The Facebook Messenger can be ahead, but the power of Snapchat is increasing every year, and who knows what day it will exceed that of Facebook Messenger.

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