You probably have seen “Shot on iPhone” posters before. It’s one of the company’s regular campaigns, that aims to show off how good the phone camera is. The various “Shot on iPhone” ads have had quite a success. Apparently, seeing a huge picture on a billboard and thinking that it was shot with the phone works quite well.

This time Apple asked numerous photographers around the world to capture some photos during the same night. On November 5, 2016, they all grabbed an iPhone 7 and  went to the far corners of the earth to capture the sights.The people and scenes they encountered over the course of the night resulted in an impressive and widely diverse display of nighttime photography. Some images will appear on billboards in 25 countries, more – in an eye-catching video.

Since the pictures were taken at night, the emphasis was on the low-light capabilities of the gadget. The iPhone 7 and 7 Plus include optical image stabilization and an f/1.8 aperture. It’s a serious improvement over the iPhone 6s camera when it comes to low light photography. Therefore, the thematic focus was the transformative power of twilight, darkness and dawn. It’s a smart move to continue focusing on this benefits. after all, modern generation is extremely obsessed with chasing diverse experiences, and documenting them with photos. It’s also about staying up late: whoever said “nothing good ever happens after midnight” just didn’t know what they were missing.

“Shot On iPhone”: Apple

Some of the photographers faced extreme climates to make the perfect shot. Reuben Wu traveled from Chicago to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang’s lava flow after dark. Illinois-based photographer Kristin Kelley captured the night through the eyes of her children. Jennifer Bin found a different perspective of her hometown of Shanghai.  Eason Hsiung focused on the late night culture of Taipei.

Shot on iPhone: Reuben Wu


Shot on iPhone: Jennifer Bin

Shot on iPhone: Eason Hsiung

Elsa Bleda shoots artists in and around Johannesburg, South Africa.”South Africa, especially Johannesburg might look quiet at night, but actually, beneath it there is so much energy, color and life,” tells Bleda. “For me, the freedom iPhone photography gives is quite amazing. It offers the photographer access to so many apps like Slow Shutter Cam, one of my favorites. Experiment and play as much as you can and be as imaginative as possible; there’s so much to discover with iPhone.”

Shot on iPhone: Elsa Bleda

Among the photos that made the cut for the campaign, one was from Scottish mobile photographer Ruairidh McGlynn. To find a perfect view he went to snowy Iceland, traveling overnight by dog sled. Ruairidh’s made his shot in a natural ice cave. The image attracts attention by the sharp details on the ice ceiling, bright icicles and the simple bold figure in the cave mouth.

“As well as the challenge of capturing images at night, the conditions in Iceland were at times harsh; howling wind, cold rain and sub-zero temperatures all added to this challenge,” says Mcglynn. “The iPhone is extremely robust and the harsh weather didn’t seem to faze the handset.”

The results have exceeded my expectations, I have found that in low light situations during both dusk and dawn that I can continue capturing images well beyond what was previously possible, pushing the camera much further than before. Even into the depths of the night the iPhone 7 didn’t disappoint, yielding some great results.

Shot on iPhone: Ruairidh McGlynn

Arif Jawad, a London-based chemistry student, took a picture at a performance at Brixton Jam. “The light was zero to none and it was quite difficult to get the shots that I wanted. It is absolutely amazing to see how quickly the iPhone 7 focuses on certain points even under extremely low lights,” shares Arif.

The iPhone 7 Plus recently introduced its photographic highlight, the Portrait Mode that artfully blurs the background to bring your subject into sharper relief. “With the introduction of the portrait mode on iPhone 7, the potential is that much higher than it was before. I know for a fact that in the coming years, with the continuous innovation in the camera technology by Apple which continues to achieve more and more as the years go by, iPhone will perform similar, if not better than the DSLRs when it comes to taking photographs and I am absolutely excited to see what Apple brings out in the coming years,” says Arif Jawad.

Shot on iPhone: Arif Jawad

You can find the entire series of photos on Apple’s website.

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