Everybody know examples when the art (books, movies, etc.) anticipate future technological inventions. But sometimes the social situation of today can make a recall. For example, “Idiocracy” drew attention to itself. With commercials for sure.

This October, Mike Judge—the film’s writer/director—talked to Co.Create about the new life the movie has taken on in the age of Trump, explaining that while it may not be a documentary, people invoke it because, “I think it gives you a go-to, one-word buzzword to sum all this up.”

The Secretary Of Labor Was Brought By Carl's Jr

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Idiocracy is a 2006 American satirical science fiction comedy film directed by Mike Judge and starring Luke Wilson, Maya Rudolph, and Dax Shepard. The film tells the story of two people who take part in a top-secret military human hibernation experiment, only to awaken 500 years later in a dystopian society where advertising, commercialism, and cultural anti-intellectualism have run rampant, and is devoid of intellectual curiosity, social responsibility, and coherent notions of justice and human rights.
The film was not screened for critics and distributor 20th Century Fox was accused of abandoning the film.

The Secretary Of Labor Was Brought By Carl's Jr

The Secretary Of Labor Was Brought By Carl's Jr


There were parallels between Idiocracy and real life since the film came out but the most on-the-nose case of life imitating the film came today, as President-Elect Trump announced his pick to head the Department of Labor—Carl’s Jr. CEO Andy Puzder.

In the film, Carl’s Jr. is referenced several times. There’s a scene in the film in which Luke Wilson’s character visits a location, which is fully automated—something that has found Puzder’s interest in the past. Later in the film, after Wilson’s character is asked to join the U.S. Cabinet, the Secretary of State introduces each of his fellow cabinet members with “Brought to you by Carl’s Jr.” (“Cuz they pay me every time, dumbass!”). The fact that the actual U.S. Secretary of Labor will now be brought to us by Carl’s Jr.? It’s the sort of uncanny prescience that could only be matched by, say, a pro wrestling magnate appointed to a Cabinet-level position.

The Secretary Of Labor Was Brought By Carl's Jr

Idiocracy aside, Puzder is likely to fit in well alongside Trump. When you’ve got a President-Elect who rates women on a 10-point scale, it’s hard to be shocked by a Secretary of Labor who defended Carl’s Jr. ads that feature scantily clad models fellating cheeseburgers by issuing a press release that says, “We believe in putting hot models in our commercials, because ugly ones don’t sell burgers” and explaining that “we target hungry guys, and we get young kids that want to be young hungry guys.”

Although that’s a sentiment that would fit in well with both the Trump administration and the Dwayne Elizondo Mountain Dew Herbert Camacho administration. Maybe the Idiocracy parallels go beyond the coincidence involving the specific brand.

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