Dr. Roshawnna Novellus is incredibly good with money. She is also good at passing on her extensive business knowledge to the like-minded entrepreneurs through her many projects and the recent EnrichHer business conference. 


Dr. Roshawnna Novellus, known as the Wealthy Yogi, is the co-founder of Bootstrap Capital and Host of Startup Funding. She is passionate about helping business owners ready to attract funding. Dr. Novellus has been featured in Forbes, Huffington Post, WSJ, and Rolling Out. She has also completed the Pipeline Angels Fellowship, a Kauffman program in angel investing. Roshawnna serves on the Commission on Women for the City of Atlanta, and was honored as one of the Women Who Means Business by the Atlanta Business Chronicle.

This incredible lady has life down to a science. She earned over $600,000 in scholarships in the pursuit of four degrees, bought a house at 22, and currently leads a successful career as a speaker, author, and entrepreneur. Her understanding of money and desire to help others better understand money is underscored with her founding of Novellus Financial.

Why “the Wealthy Yogi“?

To that Roshawnna has to say that the answer it’s a little obvious. She’s always been someone that’s really good at money that wanted to multiply money. She’s always helped friends and colleagues increase their net worth. The yoga part came a little bit after. She’s always loved practicing yoga, always loved fitness, but it wasn’t until 2014 that she decided to put yoga as number one. In that year she decided to go to Thailand to get her yoga teacher certification, and while she was there she realized that a lot of times we as Westerners complain about things that we don’t have, but in reality we have everything that we need. Roshawnna had an “ah-ha!” moment there which told her that if people make financial decisions with mindfulness and intentions, they’ll be better off in life. And that is where the Wealthy Yogi immergerd.

Another line of work Roshawnna engages in is Startup Funding, a weekly podcast that features different experts in the field of finance, capital and other investment endeavors. Having a focus on entrepreneurs and investors, Dr. Novellus’ purpose is to use her knowledge, education and resources to give collative advice to entrepreneurs and raise their capital. The podcast’s main objective is to educate entrepreneurs, while giving them access to grow as a business and individuals. However, Dr. Novellus’ vision is different, but compassionate. Dr. Novellus explains:

If I can do anything to make someone feel comfortable, I feel like I accomplished my mission on Earth.

Her other project, Bootstrap Capital ties in here as well. The company is laser-focused on helping early stage companies achieve what others believe is impossible. They connect entrepreneurs with the resources, connections, and capital they need to be successful. Through Bootstrap Capital’s hybrid approach, they partner with passionate founders who are looking to transforms large markets. They are entrepreneurs investing in entrepreneurs. And so, each week, a new guest will appear on the podcast and discuss topics with the audience on the topics of financial capital, acquiring new knowledge on the subject. At the same time, Bootstrap Capital will be in the conversation as well, offering advice and resources. In Roshawnna’s own words:

Everything I do is about helping entrepreneurs actualize their goals.

Targeting communities, the main focus for the company is to close the gap between actual capital with businesses owners, especially those of color and who are women. Funding companies and offering opportunities like pitching competitions, Dr. Novellus remains confident that everyone will learn something from the podcasts, and audience members are more than welcome to contact her. “They are more like connecting fabric. Episodes last forever due to remaining on the Internet.”

One of the most recent and very exciting projects of Roshawnna is the EnrichHer conference, that welcomed over 250 business-minded participants. The conference was held at Atlanta Tech Village in Buckhead and was an absolute success.

Roshawnna attended events geared for entrepreneurs and a lot of events for investors. There she noticed that most investors are older white men, and people invest in who they know and trust.

So, one way to change that paradigm is to have more investors that are women and more investors of color, investors that know about entertainment, arts, fashion and human resources and all of these amazing B sectors out there.

Roshawnna’s goal was to bring together investors that represent different sectors, who don’t necessarily fall into that most traditional investors type, along with entrepreneurs from a variety of sectors different age levels to different stages of businesses together. This inspired Roshawnna and other creators of the EnrichHer Conference to be able to provide inspiration, education, networking and matching with resources that are available in this city so that all those entrepreneurs  can thrive. With the help of EnrichHer Roshawnna wanted to let people know that they don’t have to look a certain way or be a certain type of business owner to succeed, that there are many types of ways for success:

As long as we keep going and keep making moves in alignment with our vision then we can be successful

When asked about the single most important thing to remember when attempting to “live the life of [your] dreams”, Roshawnna says:

You have to live your own life, not somebody else’s. A lot of times we compare ourselves to other people. This person has this car, lives in this place, or is traveling to this destination, but that doesn’t matter. What do you want? You may not even like the beach, so why do you care about this person going to the beach? You have to live your own life and know what you want. You won’t be able to live your ideal life unless you stop, push away all the noise, and figure that out for yourself.


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