All of us have seen those movies about robots that are built to benefit the humans but eventually get out of people’s control and bring disaster and horror. Well, let’s hope that Adbot 9000 will be different.

 

Who or what is Adbot 9000?

Robot-Copywriter

In 1932, Adbot 9000’s predecessor, Alpha the robot, was firstly introduced to the US public and caused a lot of overwhelming feelings and emotions.  The mechanical man that could understand verbal commands seemed to be a nice entertainment until it accidentally (or not) shot its inventor Harry May.

Well, I am pretty sure that Adbot 9000 will not bring that much disturbance and chaos as its grand-grandparent did, mainly because it will serve only as a cognitive content platform. Adbot 9000 will be able to access the entire Internet once it receives the name of a brand. Then, it will try to play a role of a copywriter by creating content aimed at the promotion of a brand. So, no worries that the robot will shoot or hurt someone. Maybe, only with words.

The process of creating content will take only a few seconds, and then the robot will read the content in its own voice.

 

Who will be standing behind the new invention?

Goldman Sachs, international banking firm, granted $30 million to Persado, ad tech startup, for the sake of creating a good and credible ad copywriting platform. So now Persado is working on a cognitive platform that would be able to generate content that resonates with everyone and everywhere.

In the past, Persado has been doing a good job working on the project of companies such as American Express, Expedia, and Vodafone. Persado’s algorithms helped companies improve their businesses by about 68 cents per click on Facebook and other platforms. More than 4,000 “cognitive content” campaigns have been established since 2012.

Alex Vratskides, co-founder of the company, states that now they working on creating a platform that will really reflect people’s ideas and their perception of the world. And their buddy Adbot 9000 will definitely be the center of their cognitive content universe by 2017. The cost of Adbot’s work will vary depending on the task.

 

But why should we not be that excited yet?

Robot-Copywriter

We all probably anticipate that the nearest future for us will be automated: from creating cool design for a website to making our own beds, there will be machines for that. Probably, we won’t need anything, robots will read us newspapers (if text will still matter by that) and do all of our jobs. Who knows what to expect.

But before we get all sad or happy, why don’t we look at same sample work created by Adbot 9000, so all robot haters can breathe with ease. At least for now.

  • “CAN YOU HEAR ME NOW? GOOD. CAN YOU HEAR ME NOW? GOOD. CAN YOU HEAR ME NOW? GOOD. CAN YOU HEAR ME NOW? GOOD. CAN YOU HEAR ME NOW? GOOD. We never don’t stop not working for you.”

Well, Verizon would probably find that ad kinda of annoying, but so would their clients.

  • “Find your beach. Find your beach. Find your beach. No sand? OK No water? OK. No sun? OK. No Corona? No beach. Find your beach. HASHTAG FIND YOUR BEACH. FIND YOUR BEACH, BITCH. FIND YOUR BITCH…”

That one ad for Corona might be kind of rude, and the Adbot 9000 should probably watch its mouth.

  • “Always pads absorb 10 times their weight but feel like nothing. Nothing is impossible. Impossible is nothing. Impossible like a girl. Throw like a girl, hit like a girl, run like a girl, bleed like a girl, kiss like a girl, girl like a girl. Hashtag like a girl. Girls rule, boys drool. Always exploit girls’ insecurities … like a boy.”

Oopsie whoopsie, Adbot 9000 went too far.

Hopefully, those bugs will be eliminated by 2017, and we get to enjoy Persado’s great work and fire all lazy copywriters from our companies.

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