Stretching the longevity of things feels right, like what your grandma instructed: if it’s broke, fix it, don’t toss it. However, usually, it goes like this: you have that thing that needs fixing, but you are too lazy, ill-equipped, unaware or unskilled. So, that great thing just sits there, busted, or, you just buy some substitute. More waste, more unneeded acquisition of stuff. Sounds familiar? Multiply this scenario by a ton of people.

Here comes Repair Revolution to change the way we think about our old broken stuff. The company delivers repair services, reduces waste, builds community, and supports innovative reuse of materials. Jamie Facciola’s Repair Revolution in aims to bring repair under one roof where skilled professionals repair a range of goods. So, it taps into circular economy principles, including offering craftsmen a more affordable space to work.

Repair Revolution’s goal is to help create the regenerative economy that all people deserve. As of now, the system reinforces needless consumption and planned obsolescence. The organization fights the norm of allowing our clothes, electronics, furniture, etc. to be thought of as disposable. They believe there is a better way.

In my mind, that’s the revolution. We need to alter our behavior and our appreciation of reusing our things. It’s related to all those things we do in our regular life: We buy organic and we go to yoga and we try not to smoke and we do all these things. Like, driving a hybrid used to be weird, and now it just makes sense and has become mainstream. I think repair is in an early stage, but can and should and will follow the same pathway as these other behaviors that have become more mainstream.

Repair Revolution

What They Do

Repair Revolution repackages and elevates the repair experience. It supports skilled artisans and repair professionals and aims to educate and inspire the community around repair. The founders focus on growing appreciation for our goods, reducing barriers to repair and making it easy for people to fix the things they love.

The proud recipient of the Greenie Award for environmental leadership at the 10th Annual  Oakland Indie Awards is shattering the destructive cycle of extraction, production, distribution, and consumption of goods while decreasing the amount of waste going into our landfills. So, they connect people and businesses with trusted local repair shops thereby closing the loop in our local economy to make sure materials stay in use through repair, reuse, and remanufacturing.

Repair Revolution

Jamie Facciola launched Repair Revolution in the fall of 2015 in opposition to the planned obsolescence built into tech products constantly dropping from Silicon Valley. The company holds pop-up events connecting people with a network of repairers who might otherwise be hard to find. The founder, Jamie Facciola, hopes that repair fairs will eventually become mainstream just like farmers markets, craft brew showcases, and flea markets.

Repair Revolution formed out of my search to find a business model that decoupled environmental impact from growth. When I went looking for that, I found repair. You can have infinite amount of repair without creating infinite amount of environmental impact. I was really excited.

Repair Revolution

The Woman Behind

Jamie Facciola, a Bay Area native with the background in corporate sustainability consulting and verification of greenhouse gas emissions. Frustrated with an economic system that prioritizes profit over human, natural, and social capital, Jamie built a company that decouples environmental impact from growth. Her ultimate goal is for Oakland residents to embrace her philosophy: “Buy what you love. Fix what you buy. Love what you fix.”

Her motivation? “After years of helping nudge big companies towards more ‘sustainable’ choices, I wanted to get involved in something tangible, something that has impact in my neighborhood.” Repair appeals to her because “it is an industry where growth doesn’t also mean growing resource depletion and waste, but actually means doing more good for the environment.”

Prior to founding Repair Revolution, Jamie Facciola was a Community Engagement Planner with the Sustainable Business Alliance. A repair evangelist, driven primarily by environmental concerns, is passionate about regenerative business models that decouple environmental impact from growth. She is also the member of Beneficial State Foundation.

Things have to be designed in a certain way, not full of gross toxic stuff, and they can be made into other stuff. In the natural world there’s no such thing as waste. Everything becomes something else. It’s a crazy idea that we produce things that have no other use than going to a landfill. Someday we’ll look back in embarrassment that we ever thought this was going to be a sustainable approach.

Repair Revolution

Repair Is In Danger

Jamie Facciola believes that the industry seems to be in danger of going extinct. Not that stuff breaks less—quite the opposite—but even items covered under warranty are no longer repaired because many companies prefer trashing a broken product and replacing it with a new one, even if it should be a relatively simple fix.

She shares an example from when her father contacted the company about a broken part on is microwave’s door. Instead of shipping him a new component and repair instructions, the manufacturer sent him a gift card for half the value of the appliance. Meanwhile, a trip to a local hardware store turned up a $5 part that did the trick,

Consumer electronics companies obviously are in the list of offenders. Tech giants such as Apple frequently update models for electronic chargers and prefer product design that makes it very difficult to switch out component parts. “It’s hard to innovate on the repair business model — it’s pretty good,” Facciola says. “What can the bigger guys do? They can make things that are repairable and make parts for the things they make.”

We have convinced ourselves we don’t need to repair things because we can always buy new, but our future won’t sustain that.

Repair Revolution

Check out Repair Revolution online, on Facebook, on Twitter, and on Instagram!

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