When you’re is not enough just selling someone else’s product, why not to start your own. So Youtube decided to create its own series called “Paranormal Action Squad”.

“We can also make video,” – said YouTube and launched its own first series. And for this purpose they have all the bases. There is established audience with their tastes and demands by studying which the creators were able to produce quality and watchable product. Now users have an incentive to use the platform not only to view someone else’s content, but created by YouTube itself. For now however, only on a paid service YouTube Red. The world will see the premier on November 16th.

 

“Off-color” Ghostbusters

Animated series comprises 8 episodes. The main characters Paul and Eddie along with his weird owl-headed neighbor Vanoss are sorrow-enthusiasts investigating paranormal events. Together they are Paranormal Action Squad and treating the world they try not to make ot worse. Cartoon characters talking voices of famous YouTube gaming stars Mr_Sark, Vanoss, and SeaNanners. In sum they have about 25 million subscribers on the platform. As the creator of the project was marked Michael Rowe, who’s written for Futurama and Family Guy. Sure, bullshit is not about him. What is more comedy show is produced by 3BlackDot, the digital studio whose investors include Legendary Entertainment.

Paranormal Action Squad: Why YouTube Makes Own Video Series

Paranormal Action Squad: Why YouTube Makes Own Video Series

Paranormal Action Squad: Why YouTube Makes Own Video Series

Now it is available to view the promo video of “Paranormal Action Squad”, where Mr_Sark talking about “off-color” show’s humor and “high-octane ass-kicking” content. This cartoon has obviously not children’s constraints. Perhaps it even remind Cartoon Network’s Adult Swim. YouTube’s marketing materials  positions the show as “DIY heroes for WTF world.”  However CN does not comment any statements.

This show is actually not about paranormal but abnormal or insane. They just got the hype making it and we sure audience will feel it. As guys say in short interview that makes them similar to Youtube channels is fun.

 

Technical part

“The show isn’t going after a cable or broadcast audience,” the spokesperson said, “because that audience already lives on YouTube and likes this content and these creators. Everything we do on Originals is based on popularity of genres already there.”

Paranormal Action Squad: Why YouTube Makes Own Video Series

Paranormal Action Squad: Why YouTube Makes Own Video Series

All in all, we cannot talk just about entertaining. It is more about understanding your audience and its preferences. YouTube has mixed all advantages of its service: subscribers who like the channel, statistics with knowledge of what and how watching, influencers, communications and resources to attract them. In the eyes of viewers YouTube ceases to be exceptionally a channel for browsing fun videos. Now it has become creator. People start going on YouTube for YouTube itself. This is a good addition in our content marketing thrift-box.

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