Due to Instagram each of us can share mood, mind and ideas with other. Some people, bloggers, use this technology very well, so their followers and views have an opportunity to know about another countries, cultures, fashion or traditions as in case with the best female blogger in Saudi Arabia Njoud Al-Shammar. Now let`s meet Salima Feerasta, one of the most famous Pakistan`s blogger, who introduces people with fashion and her opinion of lifestyle.

Some years ago Salima Feerasta with her degree in physics from Oxford University and a career history in steel trading couldn`t realize her present way of work. «I haven’t always loved fashion, but I’ve grown to love it,» Feerasta laughed. Taught herself to code and build websites, in 2013 she launched the blog «Karachista» and created the Instagram account @karachista1. Also, three children don`t stop her from writing a weekly column for Pakistan’s Star Times. Feerasta lives in Karachi, the biggest city in Pakistan, and tells people about national fashion, local food, entertainment and some lifestyle topics. Her job is amazing: she posts from 5 to 30 photos and articles every day and earns by sponsored posts and advertising on both her blog and Instagram.

By the way, Salima Feerasta runs a social media consultancies. «Pakistan has a reputation for being a backward country, but fashion [here] is quite interesting and cosmopolitan,» she said. «The fashion scene is dichotomized between a small segment, who are very daring and cosmopolitan and wear very western outfits, and the masses who are more conventional in that they won’t wear revealing things.»

Salima Feerasta. Pakistan`s Fashion

Salima Feerasta. Pakistan`s Fashion

Fortunately, Feerasta is ready to share her Instagram information because it`s great to be in a follower position but to be on the other side with the blogger is much better. Here 5 fashion stories are.

Pakistan Fashion Week:

«There are two fashion councils in Pakistan, Karachi and Lahore. This fashion week was run by the Karachi Fashion Council. This designer, Nida Azwer, is one of our most fabulous young designers — she’s in her 20s. Her taste is very classic, and she takes traditional techniques — like embroidery and embellishments — and modernizes them. It’s exciting to see her take traditional techniques and incorporate them into modern outfits that still look to Pakistan’s roots.»

Salima Feerasta. Pakistan`s Fashion

Salima Feerasta. Pakistan`s Fashion

Salima Feerasta. Pakistan`s Fashion

Salima Feerasta. Pakistan`s Fashion

On the job:

«When I first started my blog I’d write about every single show in detail, but I discovered people prefer to see photos, so now I just write snippets. I also live stream video on the edge of the runway so that people feel like they’re there. When I first started, bloggers didn’t get much importance compared to print media; a magazine with a circulation of 2000 would get a front-row seat, rather than a blogger with 50,000 followers — but that has changed. Bloggers, as a rule, have a lot of influence nowadays — it’s a lot deeper and broader than, say, a magazine.»

Salima Feerasta. Pakistan`s Fashion

Salima Feerasta. Pakistan`s Fashion

Swarovski’s Salt Magazine photoshoot:

«Swarovski wanted to showcase style from the Middle East and South East Asia region (I was the only one featured from the SEA region) in its print publication. They gave us all these fabulous outfits to wear, and there were stylists and makeup teams. I wore a tweed top and skirt by Victoria Beckham. My shoot was really early in the morning (7 a.m.), which was good, seeing as we were in the desert! It was great to meet the other Middle Eastern influencers — they’ve been blogging for a lot longer than I have, and we were able to talk about geeky things like engagement and coding. And the Middle East is such a vibrant market. The women are extremely fashion-savvy and have a lot of money to spend. It’s interesting, because they’re not interested in following trends; they want to be setting trends, so if it’s too popular, they won’t buy something.»

Salima Feerasta. Pakistan`s Fashion

The local blogging community:

«Magnum did this event to combine fashion and art. They had one of the owners of one of the best galleries curate an exhibition of art by various artists, and they asked six designers to create a capsule around surrealism. It was called a Magnum Chocolate party, but it was a celebration of fashion and art. This is a group of fashion bloggers and journalists from Hello, OK, the blog Secret Closet and Paperazi. They’re my squad.»

Salima Feerasta. Pakistan`s Fashion

Salima Feerasta. Pakistan`s Fashion

A Sunday in Pakistan:

«Sunday is a family day, and there’s a lot to do in Pakistan. Karachi is on the waterfront, and we live ten minutes from the beach. This day, we hung out with some friends who have a yacht and jet skis, and we just hung out on the yacht while the kids tried out the jet skis. It was a very chill, fun afternoon.»

Salima Feerasta. Pakistan`s Fashion

Salima Feerasta. Pakistan`s Fashion

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