It is such a boo-boo to think that once a new social platform becomes popular, it equally encompasses the attention of people of all demographics. Below, we will discuss prevailing behavior of those who are more than 35 and less than 35 years old on the most popular for them platforms.


Hold on… What do the over-35-year olds even have time on social media?

Yes, they do! Not only they have profiles to connect with their colleagues at work, but they also use social media for entertainment.

Based on the ComScore research conducted in 2016, 93% of the 35+ use Facebook. To be more concrete here, the Facebook is more prevalent among those who are 50 years old and older than among the 35-50-year olds. It can be explained by the fact that Facebook has been around for almost 12 years, and therefore your grandpa had enough time to jump into this innovation ten years ago.

The second most popular platform for the over-35-year olds in LinkedIn. 47% of those who are 35+ have a profile on this network. The Pew Research Center has recorded that people in the age range of 30-50 are spending more time on LinkedIn than the 50+. It makes sense, since most people of 30-50 years old are breadwinners who are dedicated to their careers and looking for more business connections. They ain’t got a lot of time to spend on Instagram and post cute pictures of their cats.

Finally, the third most popular platform for the 35+ is Twitter. 44% of the over-35-year olds use it for professional and entertaining purposes.


But what about late “Generation Z” and those who are in their early 30s?


According to the ComScore research, 98% of those who are between 18 and 34 years old have Facebook profiles and 54% of them use Twitter. The number are slightly higher than those for the 35+, but younger people are always more obsessed with a variety of apps.

Another top app used by the young is Instagram. 63% of people between 18 and 34 have Instagram. That is twice as much as the over-35-year olds use it! I guess, most seniors did not get the trend of taking selfies and pictures of their food every 5 minutes.


Alright, how about the suckiest platforms between these two age groups?

The three least popular platforms match for those who are under and above 35 years old. Snapchat, Vine, and Tumblr have the lowest percentages of users among the two age groups. Snapchat, however, is up-and-coming and getting more and more engagement from the younger people. Vine and Tumblr, on the other hand, have very specific features that alienate them from the majority of the audience.


Who gives a dang about that?

But, seriously, who cares about the age of various platform users?

Surprisingly, there are people who care about various demographic characteristics of users of social media platforms. For instance, marketers may want to promote their product to the customers of a specific age range, and they need to know whether they would better make more posts about the product on Facebook or Twitter.

For many businesses and companies that are actively using social media platforms, knowing about the users’ age, gender, location, and anything else might be crucial in building marketing campaigns that work.

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