What can you do to make your message effectively? Do you know how to distinguish one advertising from other? Some companies understand these secrets: Nerd Skincare has launched a successful viral advertising with beautiful girls with daily acne troubles and overcoming them.

Let`s start from telling the truth, acne is a problem and adult acne is a great problem. Also, people have been fighting with it for many and many years and now the medicine level make it real to use different masks or creams and have a perfect skin. Nerd Skincare, a San Francisco startup founded by biomedical engineer Evelyn Chen, has created a video which demonstrates not only a funny and original plot of advertising but an accelerated 9 hours story by a head-mounted camera to show a good result of its cosmetics.

Not only CEO and «bacterias» play in this video. Laura Clery, a comedian actress, takes one of the main roles of a lady who falls in unpleasant situations because of pimples and tests Nerd Skincare creams.

Nerd Skincare. Acne. Viral Video

Nerd Skincare. Acne. Viral Video

Nerd Skincare. Acne. Viral Video

Nerd Skincare. Acne. Viral Video

The advertising has been made by Chamber.Media with a big hat-tip to the Harmon Brothers who have developed wonderful viral videos for Squatty Potty, Chatbooks and FiberFix. From the times when Chamber.Media had gone from Los Angeles to Provo, the company have been producing special advertising mixing infomercial with entertaining stories.

«We’ve always been focused on shares and sales, and we’ve taken a lot of cues from the Harmons,» Travis Chambers, the company’s chief media hacker, told AdFreak. «For Nerd, this is a direct marketing piece that uses an age-old way of selling, but with a really endearing, approachable spokesperson.»

Chamber.Media has its own standards and methods. For example, «something unexpected» as the situation when the boyfriend looks at his girlfriend with a mask and falls out the window. «When you only have a couple of decision makers, you can do something edgy and different, not like a traditional TV spot,» Chambers says.

«The video launches today on social media, with paid ads kicking in later,» adds Chambers, his company is responsible for a NordicTrack advertising having 4 million views on YouTube and more than $5 million in sales.

It should be noted, Evelyn Chen has a meaning place in creating the plot. The idea of «dark humor» is her own. That`s why people should thank Chen for the crazy job interview, «good» and «bad» bacterias, the pimply game of Whack-A-Mole and the same brave jokes. So, as a result, Evelyn Chen and Travis Chambers hope that their video is a «real and authentic skincare ad like no one’s ever seen before.»

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