Oxford-graduated businesswoman once realized that hardcore porn have changed the way young people perceive sex and decided to fight back by launching myth-breaking platform. 

 

Fight porn with sex

Cindy Gallop is the person behind most talked about speech on TED project. In her pretty graphic presentation, she revealed that (based on her personal experience) young generation of men has distorted way of thinking about sex. Reason of that appears to be hardcore pornography which de facto became sex education of today accessible from everywhere and for everyone. However, porn is played by actors, directed, sterilized and full of artificial situations, therefore it can’t (and shouldn’t) be the source of information, as it is today.

Cindy’s concern is not only this misconception of sex and young men who was taught by it, but the young girl who supposed to play by imaginary rules thrown on by hardcore porn and pretend to like it. “Because the porn industry is driven by man, funded by man, managed by man and target men, porn presents one world view,” Gallop comments. To change that, she launched website confronting “Porn world” with “Real world”, MakeLoveNotPorn.

Make Love Not Porn

 

Inspiration: feedback

Back to 2009, MakeLoveNotPorn was just a small information base which now can be found here – the page listed main “porn myths” with the explanation of how it actually works in real world and also provided possibility to comment on the topic. After buzzy TED talk, MakeLoveNotPorn.com received high traffic from all over the world (including countries like China, India, Pakistan) without any promotion from the founder. Things went even further as Cindy started getting emails from visitors who shared their personal experience related to the subject. These “revelations” combined with amount of trust she received inspired CEO of the project to made her website… less theoretical one.

Platform’s motto is “Pro sex, pro porn, pro knowing the difference” and so, to better show this difference, MakeLoveNotPorn.tv was launched. This (and now main) part of the site is basically crowd-sourced video platform which may remind you about amateur porn – but in reality it’s its own thing. As Gallop puts it, “We’re not porn, we’re not amateur, we’re real world sex” — real world sex which platform aims to show in all the glory and messiness.

 

Generated by users

Business model of MakeLoveNotPorn is simple, yet effective and can be described as shared values + shared action = shared financial and social profits. First, service charges new users for registration – 5 USD or the same sum in your local currency. It’s not only a member fee, but a way to get rid of trolls, spammers and other garbage. Then there’s also 5 dollars for each video you want to rent – and by “rent” MakeLoveNotPorn means unlimited access to the video for 30 days. The most interesting part of the model is the fact that “MakeLoveNotPorn starts” get 50% of the profit for the videos they upload.

And not everything they upload gets through – “real world sex” videos are curated and get to the site packed in collections. Each week on Wednesday.

Make Love Not Porn

Make Love Not Porn

Make Love Not Porn Make Love Not Porn

Potentially addictive

MakeLoveNotPorn is meant to be shareable. Each rented video is not only available to watch multiple times, bo also can be showed to anyone who’s near user’s laptop or smartphone, and so content spreads in a good old-fashioned way. Content is generated by users and 50/50 revenue model motivates the contributors while keeping (probably, as we can’t say for sure without access) content on appointed level.  “It has potential of being Etsy of sexy”, Gallop says, referencing to the fact that with her website you can, so to say, earn money for that you’re fancy doing and, well, doing anyway. May indeed be an interesting proposition.

MakeLoveNotPorn plays by the rules of modern “share everything” society, but goes to the area in which Facebook or Instagram will never go. Add to that educational purpose and possibility to make money together with “all flavors welcome” attitude, and you’ll be close to reveal MakeLoveNotPorn key of success. One more thing: gift vouchers are coming.

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