Calls for greater gender equality influenced on L’Oreal, Artfinder, UNESCO, and various nonprofits to join the forces with artists to reflect the role of women in society and illustrate gender imbalance.

Societies change with time and so do women and their various roles. All the countries made significant progress towards gender equality in recent decades. A lot of companies these days combine their efforts with talented artists, scientists and others to pay attention to the problem of gender balance by creative campaigns, pieces of arts or anything which can illustrate the difference between treatment of men and women.

One of the main significant examples is well-known “fearless girl” statue placed by State Street Global Advisors on the eve of International Women’s day. This rebellious “girl”, designed by artist Kristen Visbal, stands in front of Wall Street’s iconic bull statue. “Fearless girl” is a powerful symbol which was established there in order to influence of finance companies to increase the number of female workers. Society shouldn’t underestimate it: a petition is circulating to make this permanent.

Meanwhile, Loganberry Books, a self-proclaimed feminist-leaning bookstore in Ohio, has reorganized its fiction section so all titles by male writers now have their spines facing the wall. They called it “Illustrating the Gender Gap in Fiction”. The owner of the bookstore Harriett Logan told The Huffington Post: “I was truly shocked by the effects of this exercise, and it does make me curious about other genres in the store. I have been ― or thought I have been ― a conscientious book buyer and a supporter of women’s works. It’s hard to tell that from the shelves”.

 

Fine Arts

A lot of women in the world of visual arts show their attitude to the problem of gender disparity by showing us really meaningful pictures. Not to mention, Artfinder (online marketplace for fine arts) entered into the partnership with New York artist Jennifer Dalton, who is known for her work on gender inequality and women’s rights, to create something visualizing disparities between the number and sales of female artists on the online marketplace vs. high-end real galleries. They asked art galleries and institutions to show their artist gender data to clarify a real situation.

In association with International Women’s Day 2017, Creators of the online art market found out that more than a half of the artists on its site were women, unlike the mostly male gallery scene, and they were better at strategic pricing and selling a greater total value. Moreover, they asked art organizations all other the world to #BeBoldForChange and share their data on gender representation.

Jennifer Dalton created an acrylic briefcase, symbolizing transparency about the systems within which we all live and work. The title is a reference to former US presidential candidate Mitt Romney’s phrase in response to a question about pay equality that he had “binders full of women” to fill cabinet positions. 50% of the sale’s profits will go to the Elizabeth A. Sackler Center for Feminist Art at the Brooklyn Museum.

Women in Science

Why are there still fewer women than men in science? There are just 30% women researchers in the world and the reasons are many, ranging from the challenge of balancing family life and career to a lack of childcare support and role models. The 19th annual L’Oréal-UNESCO For Women in Science Awards celebrated the excellence, creativity, and intelligence of five eminent women scientists in quantum physics, physical science, and astrophysics with awards of $108,000 each and week of public speaking training sessions in preparation for an international public awareness campaign. It celebrates the achievements of women, who have paved the way for the next generation of female engineers, biologists, mathematicians and others scientists. As organizers say, their goal is to inspire young girls and let them feel confident that they are able to obtain positions of responsibility, just like their male counterparts.

 

Non-profits and creative activism

As we know, Donald Trump called Hillary Clinton a “nasty woman” during the final debate of the 2016 election. Suddenly,  it inspired a lot of women, and it gave them a new way to self-identify. Clinton lost, but the “Nasty Woman” became politically active, like those from Nasty Women Portraits. It is a non-profit feminist organization using the art of photography to promote “badass feminist leaders and support causes that benefit the lives of women”. On March 25th in Los Angeles, they held the event in honor of Michelle Obama and the Southern Poverty Law Center. All the guests were able to have their portraits taken in the style of Kwaku Alston photo of Michelle Obama, looking like the noted feminist icon.

Gender equality is achieved when people are able to access and enjoy the same rewards, resources, and opportunities regardless of gender. Achieving gender equality is important not only because it is ‘fair’ and ‘the right thing to do’, but because it is also linked to a country’s overall economic performance, scientific advancement and many others spheres of life.

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