The beautiful gender has to be stronger and stronger nowadays. Women live longer, work harder and want to control their present and future. That`s why Sallie Krawcheck has created her new company Ellevest to women`s investments in the thing they need so bad.

We live in an absolutely commercial world, so today money is a power. Sallie Krawcheck, Bank of America’s former global wealth and investment management president, thinks this way too. She is one of the biggest female names on Wall Street. First of all, what is Ellevest? What should it mean for women? «Ellevest is a robo-advisory that hinges on the notion that current investment offerings are poorly tailored to the specific needs of women». Ellevest is committed to getting women to their financial goals, helping they understand life’s financial tradeoffs, prioritizing women`s investing goals with they, planning the best life possible for «future you» and the last but not the least is giving a woman tools to take control. In other words «Invest Like a Woman.» By the way, it`s a slogan from the ad video created by Revere, a DJE Holdings Company. The Ellevest target client is the professional woman who either has her own money or has agency over her family’s money.

Invest Like a Woman. Sallie Krawcheck

Invest Like a Woman. Sallie Krawcheck

Sallie Krawcheck built her project step by step. In 2013 she purchased 85 Broads, a women`s networking group and former Goldman Sachs alumnae network, and revived it as the «Ellevate Network» in 2014. Now the company is growing and making add options as leadership training, educational resources and networking services. «Typically, my reaction to «for-women» businesses has been to bristle a bit. And to immediately assume that it must mean a «pink it and shrink it» approach, heavy on ‘financial education’ of the remedial kind. This is despite the research that shows that women are as good, or better, investors than men across the spectrum, whether as hedge fund investors, as mutual fund investors or as individual investors,» Krawcheck writes in «How I Got My Business Idea» on LinkedIn where she explains how she decided to launch Ellevest. Krawcheck, who acts as co-founder and CEO, raised $10 million in Series A funding for the company, which includes Andera founder Charlie Kroll as COO and Sylvia Kwan as chief investment officer, as well as people who’ve worked at Vogue.com, Thrillist, Weight Watchers and a number of fintech startups.

Invest Like a Woman. Sallie Krawcheck

Invest Like a Woman. Sallie Krawcheck

Invest Like a Woman. Sallie Krawcheck

Invest Like a Woman. Sallie Krawcheck

Sallie Krawcheck says, «Actually, for years, I argued that women did not need their own investing platform. I had seen too many marketing programs for women that talked down to them, so I thought the concept was vaguely insulting. But the very fact that the gender investing gap exists — and that it can cost professional women hundreds of thousands, or even millions — of dollars over their lives is clear evidence that something is «broken» and something different is needed. Dig a little deeper, and you’ll note that the investing industry and most of its tools have been created by men, for men. So the «gender-neutral» investment industry implicitly defaulted to men’s product preferences and men`s financial characteristics — trading to outperform a market index, for example, or investing media that strongly resembles sports media. Another one: The industry symbol is a bull — a phallic symbol if one ever existed. At Ellevest our «for women» is not just a marketing angle. Instead, we calculate financial goal targets based on women’s specific characteristics, such as their longer lifespans for retirement and a salary that tends to peak sooner than men`s.»

Invest Like a Woman. Sallie Krawcheck

Invest Like a Woman. Sallie Krawcheck

To sum up, it`s obvious that lots of people are interested what plans and prospects Ellevest has for the next years. «We’ll see! We really are serious that we are «co-creating» this platform with our clients, so we’ll go where they take us. I personally reach out to each new client via email, so we are getting an amazing amount of feedback from them, every step of the way. Even women who say the platform is not for them for some reason are sending in feedback, because they tell us they want us to succeed!»

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