Once feminism used to be vital for women all over the world, but now it has become universally accepted, ineffective and marketable. As a result the current prominent trend denies the meaning of the ideology at large. It’s time to voice this paradox of feminism for the public.


The Case Against Modern Feminism

An American editor and critic Jessa Crispin released a fiery denunciation of contemporary feminism in her new book “Why I Am Not A Feminist.” She is outraged that nowadays feminist movement applies by women just as self-empowerment tool. The book consists of essays, critiques, and interviews with the Kansas-born author that reasoning about radical feminism potential and its distorted image.


Crispin worked as a Planned Parenthood staffer in Austin, Texas and at the same time she founded and ran the literary website BookSlut from 2002 to 2016.  It is noteworthy, that she not rejects the label “feminist” like some people do, imagining right away extravagant man-haters with colorful hair everywhere. Her opinion quite the opposite: today this movement has been universalized and rebranded into banality.


Feminism is a fashion trend

In the 21st century, when women are in positions of power and many celebrities identify themselves as feminist, people forgot true meaning and importance of the movement. This is no longer a struggle against harassment and unjust treatment, it turned into mainstream and become a pointless marketing campaign.

Last year Dior introduced on fashion show the fall collection that includes a T-shirt reading, “We Should All Be Feminists.” It costs about five hundred dollars and women are unlikely dreaming to buy it for the sake of supporting the humiliated and affronted. This is telling example how modern feminism refuses from radical ideas in favor of market-based relations.

When you see the word “feminism” on T-shirts and hear it from every public figure subsequently the concept of feminism becomes universally palatable for everyone. Requirements of radical systemic change and collective actions toward a fairer, more egalitarian society gave way to “a focus on individual history and achievement”. Often females are ready to maintain and follow feminism only insofar as it leads to individual gains.

That’s why Jessa Crispin appeals to rich, entitled and more successful women and asks them to keep in touch with their less advantaged sisters. She summons up the society to deny self-serving capitalist ideas and try again to dismantle the system of inequality.

Women in power

The book tells about a large “disconnect between feminist rhetoric and the real situation in women’s rights.” Crispin criticizes the idea of perceiving a woman in power is an inalienable good, if she is not challenging the system. The author recalls the times of Hillary Clinton’s work as a senator, when she dismantled the social welfare programs to the detriment of poor women and children. It is a strange fact, given the joy and hopes of feminists in regard to the Hillary’s nomination as a presidential candidate.

“Her” election campaign was actively accompanied by chanting slogans like: “The future is female,” and “Girls just want to have fundamental rights.” For the time of the pre-election race this mottos became a regular trend in the form of inscriptions on clothes, bodies and hashtags in social media.

Popularization of feminism makes it a label, depreciates the history and real achievements of the women’s fight. It is so important to see boundary between a cultural trend and radical’s space that has softened to the point of uselessness. Jessa Crispin believes that the essence of feminism is equality, not the inimical to men politics. Especially a national politics should be aimed to all segments of community, include everyone with no resentment, as equals.

The broad acceptability of feminism is framed as an unquestioned good and need. It was always been suggested that a qualities like compassion and empathy are inherent in all women. People are ready to support female politicians for their natural diplomacy and intention to keep humanity out of war.

Despite a long history of military intervention, marginalization and corruption people are count on the natural sense of fairness, understanding and economic justice. Most women do believe in this stereotype, but these attributes are not innate. And of course it doesn’t guarantee that women really would act more indulgently in relation to others than their male counterparts. This suggests that this conviction is just another patriarchal myth.


Charity begins at home

The idea that women are naturally kinder is more likely to make us feel good humans, than lead someone to the political or public actions that feminism urges. Due to the capitalist society our well-being convinced us that justice has reigned in the world. The writer argues that money and goods can’t solve all the problems, especially when it based in exploitation of others.

Real feminism is not comparable to comfort, it can exist only in a space of contestation. It is a struggle for cancellation of sex work, domestic labor, violence and humiliation. Feminism movement directed to searching for better ways of responding to rape and police brutality, creating and supporting the abilities for women’s work, forming new family structures and other important things.

“Why I Am Not a Feminist” is a book about a conceded fight that has been transformed into a political argument and fashion print. And about those, who don’t want to be a part of a club that has opened its doors, but lost sight of its meaning.

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