Some time we have closely followed what was going on on Facebook. So, we have got news. Not the most pleasant, actually. The fact is that Facebook recently started actively withdrawing cover videos. In truth, this social net came to it not by itself: Universal Music Publishing Group (among others) has helped. North American music publishing company are now actively issuing takedown notices to Facebook for cover videos of their songs.

 

Let Bygones Be Bygones

It reminds us a similar situation in 2007 – 2011 when music companies tried to use exact tactics on YouTube. At the dawn of YouTube the major publishers and labels tried to ban the publication of fan cover videos. Then, apparently, no one has noticed that it was a powerful, free ad and a lever to increase the sales of the original version of the track. Listening to cover, people began to look for the source material. In the end, all started use their brains, and have found a new way out, besides deleting content right and left. YouTube created Content ID which helped track down label’s works to place ads on and start earning money on. For everyone else, who was interested it posting covers legally, YouTube launched We Are The Hits (WATH). It would seem that everything goes smoothly, but it’s time to torture Facebook.

 

Illegal Alien Hunt

One of the victim in this persecution of «illegals» became Sarah Hollins – LA based, indie singer and songwriter. The squad «Universal&Facebook» removed her cover of DNCE’s «Cake by the Ocean». When she logged onto Facebook, she saw this:

 

Facebook. DMCA Notices
Those who took the side of a web-singer are puzzled. Did she steal views, and most importantly money, form DNCE’s official version? With her 500 views – hardly. Probably, they are afraid of not to get their paltry $0.001 per play they’re earning off of YouTube views. We believe that there are still those artists and their record labels, who understand that the covers are useful to promote and provide a good PR move.

Maybe a video monetization could solve all the problems, but Facebook is not really in a hurry. Yes, the law of authorship has not been canceled. Nevertheless, he does not keep pace with technology and digital realities. WATH on YouTube solved this problem. What’s holding up Facebook? Since WATH posts the videos directly to the creator’s account, you could add whatever extra info you want (link to iTunes / Spotify or even edit the videos and include your own customizable preroll ads).

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