Facebook Live Video, being introduced in 2015, has become a really big thing for typical Facebook users, brands, and publishers. Let’s look where the FB Live Videos stand right now.

 

What is Facebook Live Video and why is it so cool?

Facebook Live Video was introduced in August 2015. Originally, it was introduced to an exclusive group of people for two main purposes: to control bandwidth’s demand and to set high standards for videos on Facebook.

After Facebook went kind of hard on publishers by implementing new algorithms that prioritize people’s friends and family’s posts and by introducing new policy for native ads that significantly limits publishers’ opportunities to fool around, the platform gives brands and publishers a good chance to catch up with people’s attitudes by creating live videos. Some studies have shown that videos do outperform other types of content on Facebook, and therefore everyone can breathe with ease and enjoy the new Facebook opportunities.

Facebook Live Video Statistics

 

At the beginning of April, Facebook also introduced some very helpful metrics for Live Video publishers. Those are Peak Concurrent Views and Views During Live Broadcast. Peak Concurrent Views measure the greatest number of viewers watching the live video at the moment of its recording, and Views During Live Broadcast shows a graph of views at each specific moment of the video. Those are very helpful to publishers and allows them experiment with different methods of creating a Live Video.

As for some stats, some studies have proven than Live videos get 3 times as much attention as other videos on Facebook. With the introduction of Live videos, people’s posting of videos on Facebook has increased by around 75%! And to prove that video content is extremely successful, let’s look at the organic reach of that. Studies have shown that video content has 135% greater organic reach than other content such as photos.

Witnessing at how Facebook Live videos generate a lot of engagements and excitement among the users, why don’t we look at live video’s success over the last 30 days. And specifically, let’s look at live videos generated by BBC and New York Times on Facebook.

 

What are the insights from BBC and NY Times videos?

Over the last 30 days, BBC has posted around 60 live videos on their Facebook page, while New York Times generated 73 of them.

There are several important things that Newswhip has noticed about the live broadcasts, so let’s talk about them.

  • Videos just add to the existing news

BBC and New York Times have used live broadcasts just to add some relevant information about recently happened events. Since both channels majorly focus on news, they create live videos that are quite relatable to that. For instance, BBC posted a video after the Orlando shooting asking people for donations outside of a blood hospital, and New York Times has created a live interview with one of the survivors of the shooting.

  • Publishers are still trying to find a “sweet spot” for the audience

The Newswhip study of BBC and NY times videos has shown that the publishers are still experimenting with live broadcast trying to find a place in the sun. Posting a variety of different videos, CNN and NY Times exploring what exactly might appeal to the public. From the NY Times live quiz to BBC EU referendum discussion with the viewers, they are still experimenting.

  • Video length is based on the topic being discussed

Even if Facebook recommends posting live broadcasts at least 5 minutes long, BBC and NY Times have created a significantly longer videos based on the subject of discussion. Some of their top videos hit the length from 30 to 60 minutes.

  • Comments on live videos are candies for the public

NY Times and BBC media editors took a good advantage of the comments for live broadcasts. NY Times posted comments to engage with the viewers or put relevant links, while BBC did a good job letting late viewers catch up with what’s happening in the live video or apologizing for some rude language in the commentary section.

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