How many things has already been said and written about the American elections. Lots of media, creative Internet users and agencies have been mocking the candidates in different funny ways during all this time. So, here we are. The anti-Trump advertising went far beyond the US borders and finally reached Europe.

The ads against the presidential candidate recently appeared in Copenhagen, Denmark. Now there are several buses in the city , that feature a big picture of Donald Trump’s forehead with googly eyes spinning around the vehicle. The message is written with gold letters and simply says “Americans Abroad, vote”.

The advertisement was made by the creative agency Uncle Grey by request of the Socialist People’s Party in Denmark. “The ad is obviously done with a sense of humor, but we actually take the U.S. election very seriously. It has a huge impact on us all, even in tiny Denmark,” said Pia Olsen Dyhr, the party leader. She also claimed that Trump’s sitting in the Oval Office is rather scary and hoped the ad would have an impact on Americans who lived in Denmark and would make the right decision. Today there are 8,714 American citizens who are registered voters living in Denmark.

Denmark Anti-Trump Bus

 

From Denmark With Care

It is still unclear if the results of voting abroad can change anything radically this year, but the US experience shows that it is possible. During the 2000 elections, Al Gore almost won Florida and became a president, but 2490 ballots from overseas that were counted the day after elections, completely changing the outcome.

“If you want people to react, you have to be provocative. You can’t be afraid to take a stand,” said Bulow, the director of the creative agency. According to him, the campaign is a success due to its simplicity and clearly articulated position.

 

Anti-Trump Mainstream

That’s not the first example of anti-Trump advertising being held lately. As you remember, there were also a guerrilla campaign in New York with Trump’s posters based on fictional stories, a funny billboard in Florida showing him yelling at a computer desktop, a billboard written in Arabic in Detroit. One of the best was Weiden + Kennedy campaign, during which a food truck in Portland, Oregon was serving sandwhiches with Trump’s remarks on wrappers.

Denmark Anti-Trump Bus

Denmark Anti-Trump Bus

Denmark Anti-Trump Bus

Denmark Anti-Trump Bus

 

The whole 2016 Presidental Election in the United States seems like a big joke; sad and funny at the same time, including the candidates. Whether Trump wins or loses, he has already managed to make these elections one of the biggest shows in the world, where he played various roles; a typical American populist, a female offender, a charlatan. He himself has become a part of international mainstream, and now it exploits Trump’s image for its own needs.

Subscribe to our newsletter. Join to over 200.000 peers