Initially presented within the framework of London Fashion Week as part of The British Fashion Council fashion film showcase, “Come Inside It’s Amazing” promotes not only the Design Forum collection, but also a deep message to think about.

 

The freedom of rave

As Bowman says,  film ideas are rooted from her raving and nightclub experience with her friend and also project participant Clara: “Clara and I grew up in London in the same gang and used to go to a lot of raves together so what she does in the film, that dancing, that was almost like full circle.I learnt so much in those raves and clubs – I think the freedom and physicality of those spaces is something that will always inspire and inform my work.” Sophia Brown, actress and dancer, and Rebecca Namgauds, actress as well, were also invited to join the filming process.

'Come Inside It's Amazing': Margot Bowman's Project For River Island

'Come Inside It's Amazing': Margot Bowman's Project For River Island

Switching lights, abstract figures and psychedelic illusion effect will plunge you into the magic world for a minute. Art and digital graphics combine in a perfect form of something unrealistic, but passionately attractive. What’s the interpretation? “The core concept is about celebrating the internal, magic and beauty of women”, – explains the author. In film we see women dancing, and through this motion their inner world unleashes, their souls breath. As for clothes, it symbolizes characteristics of the self – something inside us we want to  demonstrate and share with others.

'Come Inside It's Amazing': Margot Bowman's Project For River Island

'Come Inside It's Amazing': Margot Bowman's Project For River Island'Come Inside It's Amazing': Margot Bowman's Project For River Island

The team effort

The film was created by Prettybird, with Nell Kalonji styling, who Margot Bowman admires a lot: “Totally got the sexy, informal, practical but epic mood of the clothes themselves and was able to present the kind of sexuality I’m really interested for women in 2017, something that’s powerful like a man but its source is this crazy unique feminine beauty”. Oliver Hogan has shown his highly productive work as a film director, and Falty DL is responsible for sound effects, who has already joined Margot in building a website for the launch of FaltyDL’s new album “Heaven is for Quitters”.

'Come Inside It's Amazing': Margot Bowman's Project For River Island

The digital part is the contribution of Eva Papamargariti, a 3D- works talented artist. That’s how Bowman describes Eva’s impact:”Her work is insane and together we created this psychedelic, surreal internal world that took my illustrations into a totally new 3D space. Working with a woman on this side of the creative was great because she really got what the core idea was, so we could make something that felt really fresh: it’s not overly-shiny ‘render porn’ — its got soul.”

'Come Inside It's Amazing': Margot Bowman's Project For River IslandDealing both with brands and art galleries, Margot is ready for experiments for better studying and exploring the universe of digital art and technologies. Multi-media expositions of Margot are remarkable for their vivid colors, permanent action and emotional dare. Margot is never in shadows: she was recently appointed Royal Society of Arts Fellow and was bestowed with the Mercedes Benz award for Innovation at The Fashion Film Festival Milan. On her website you can follow all the previous expositions, estimate lovely sketches and know more peculiarities about modern digital art.

 

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