While marijuana continues to gain popularity in pop culture and real world, some people already built their business on pot – and it not started just yesterday. One of them Cheryl Shuman, so-called Cannabis Queen of Beverly Hills, controversial businesswoman who plays an important role in cannabis industry.

 

Martha Stewart of Marijuana

When Cheryl Shuman first came to Los Angeles she had to live in the car together with her daughter Aimee. At first Cheryl worked in eyeglasses store, but later became one of the most recognizable cannabis activists. She was prescribed marijuana by her psychiatrist in 1996 because of major anxiety disorders and depression. In 2006 she was diagnosed with cancer – and cannabis appeared to be cure once again (although many doubt if illness was real). “Shuman uses marijuana for a variety of medical conditions, including hypertension and a benign mass on her liver. She typically begins each day with a “power smoothie” of marijuana, wheatgrass and vegetables. She ingests the drug regularly via a vaporizer and seasons her food with it as well,” The New York Times reports. Her other, more common nickname is Martha Stewart of Marijuana – she got it after her first interview on TV. It was the title for headline her reporter suggested to shortly call a woman who owns her own media company, has line of branded products, a television show, book, and film about my life story in development. “Segment aired, went viral and grew into more than $1 billion worth of earned media exposure. So I guess it just stuck”.

Cheryl Shuman: Cannabis Queen Of Beverly Hills

For 20 years, Cheryl promotes pot products and weed legalization and speaks about the health benefits of marijuana on national television. In addition to that, in 1996 she founded Beverly Hills Cannabis Club, non-profit organization that encourage to use pot as medicine and showcases high-end products which started from private (and legal) marijuana garden.

 

The Beverly Hills Cannabis Club

After marijuana garden, the collective club appeared – and suddenly people became interested in the membership. This is how The Beverly Hills Cannabis Club was established, and the idea behind it is all about changing public perception of weed in sake of very specific group which Shuman calls High Society. Marijuana is commonly associated with “stoners”, and celebrities and high-profile people don’t want to be assigned to that negative image, so The Beverly Hills Cannabis Club gives them a more pleasant label, aimed to be a mix of cannabis and celebrity culture. It’s practically “Starbucks of Pot”.

Cheryl Shuman: Cannabis Queen Of Beverly Hills

Cheryl Shuman: Cannabis Queen Of Beverly Hills

Cheryl Shuman: Cannabis Queen Of Beverly Hills

“Beverly Hills Cannabis Club has two levels of members. We started a social network online where anyone can join, it’s basically just a gathering for like-minded people across the country to congregate with one another. Our core group is here in California, we have a non for profit legal garden here, and while many of our core members are celebrities and in the entertainment industry, we also have political experts, and wealthy socialites. In just 6 weeks, through this small group of people, we’ve had over 17 national media appearances. That’s pretty phenomenal.”

“The Beverly Hills Cannabis Club is extremely selective. A candidate can only apply by being referred by someone who is also a member. They must complete an application process and then be approved by our board of directors. The most important aspect of our club is privacy and discretion because our members are some of the most famous people in the world,” Cheryl says. “We want to protect and value their privacy and assure our members the utmost—not only in a luxury lifestyle with cannabis but with the safest atmosphere. It is our goal for our members to enjoy cannabis in a safe, private, and fun environment surrounded by friends they can trust.”

 

Girl Plant

Cheryl Shuman: Cannabis Queen Of Beverly Hills

Cheryl Shuman core strategy is is being a marijuana expert for media and selling pot accessories, but she’s not only built her luxurious marijuana brand for celebrities. She also helps other women to start their own weed-related careers. In 2014 she formed Women Grow, networking group that inspires women to join cannabis industry by creating programs, community and events for aspiring and current business executives. She’s also the executive director of Moms for Marijuana, where “many of the women were looking to reinvent themselves. Bringing those moms into our networking events connects aspiring and current professionals in the cannabis industry.”  Seems like pot industry is on the way to become “girlish” not only in TV series.

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