Category: Platforms

What Does FameBit and Octoly Teach Us About Influencer Marketing

What Does FameBit and Octoly Teach Us About Influencer Marketing

Seems like gradually brands, creators and marketers try to move from their traditional model of marketing and find new ways. As 2016 showed, pulling stragedy can be very well implemented through various influencer-marketing platforms.

/ November 15, 2016
Unskippable Labs: Inside Google's Secret Experiments With Video Ads

Unskippable Labs: Inside Google’s Secret Experiments With Video Ads

Have you ever thought of effectiveness of your video ad? Google did. How the pace, the orientation, subtitles and other factors influences your attention? This other answers you will find in the article.

/ November 11, 2016
Siesta Time: How Napflix Helps You To Enjoy Boring Youtube's Videos

Siesta Time: How Napflix Helps You To Enjoy Boring Youtube’s Videos

As it turned out, in a world of exciting TV-series, trippy music videos and video games long-hours documentaries still can find their own audience and form a new trend.

/ November 9, 2016
Why Publishers So In Love With YouTube's New End Screen Feature?

Why Publishers So In Love With YouTube’s New End Screen Feature?

YouTube doesn’t rest on its laurels and constantly introduces new developments, this time - End Screens feature, which is expected to create a “powerful end-of-video experience.” Let's look what is it and how can it increase audience's metrics.

/ November 7, 2016

Fantastic Beasts: Tapping Silicon Valley Tech Power To Promote A Story

“Fantastic Beasts and where to find them” is a part of “Harry Potter universe” created by J.K. Rowling. Silicon valley and Hollywood cooperated in co-promotion of their products: Facebook and Twitter, Google and Amazon became a part of wizard’s world.

/ November 4, 2016
The Art Of Food Porn: Inside Tasty Channel By BuzzFeed

The Art Of Food Porn: Inside Tasty Channel By BuzzFeed

15 months ago nobody knew about BuzzFeed`s project Tasty with amazing and really appetizing videos. Now 73 million users like Tasty page on Facebook, it has 1,7 billion video views and each post collects about 22,8 million views per the first 30 days.

/ November 3, 2016
In The Footsteps Of TV: Snapchat Moves To A Licensing Model

In The Footsteps Of TV: Snapchat Moves To A Licensing Model

Sharing means decreasing your own share – understood Snapchat founders and decided to pay publishers and media brands licensing fees for content creation, instead of sharing ad revenue.

/ October 31, 2016
Vine Is Dead. But Brands And Creators Should Not Worry About It

Vine Is Dead. But Brands And Creators Should Not Worry About It

The previous week hasn`t been easy for Twitter and the audience of many thousands: one of the most favorite video services is dead. But every case has two sides of the same coin, that`s why let`s see what positive moments are hidden here.

/ October 31, 2016
How Facebook Hurts Independent Music Publishers By DMCA Notices

How Facebook Hurts Independent Music Publishers By DMCA Notices

Recently, Facebook users who expose the cover videos of the songs, being the copyright of Universal Music Publishing Group, began to receive DMCA notices. It seems that old story about the authorship is relevant again.

/ October 25, 2016