Seems like gradually brands, creators and marketers try to move from their traditional model of marketing and find new ways. As 2016 showed, pulling stragedy can be very well implemented through various influencer-marketing platforms.
Have you ever thought of effectiveness of your video ad? Google did. How the pace, the orientation, subtitles and other factors influences your attention? This other answers you will find in the article.
As it turned out, in a world of exciting TV-series, trippy music videos and video games long-hours documentaries still can find their own audience and form a new trend.
YouTube doesn’t rest on its laurels and constantly introduces new developments, this time - End Screens feature, which is expected to create a “powerful end-of-video experience.” Let's look what is it and how can it increase audience's metrics.
“Fantastic Beasts and where to find them” is a part of “Harry Potter universe” created by J.K. Rowling. Silicon valley and Hollywood cooperated in co-promotion of their products: Facebook and Twitter, Google and Amazon became a part of wizard’s world.
15 months ago nobody knew about BuzzFeed`s project Tasty with amazing and really appetizing videos. Now 73 million users like Tasty page on Facebook, it has 1,7 billion video views and each post collects about 22,8 million views per the first 30 days.
Sharing means decreasing your own share – understood Snapchat founders and decided to pay publishers and media brands licensing fees for content creation, instead of sharing ad revenue.
The previous week hasn`t been easy for Twitter and the audience of many thousands: one of the most favorite video services is dead. But every case has two sides of the same coin, that`s why let`s see what positive moments are hidden here.
Recently, Facebook users who expose the cover videos of the songs, being the copyright of Universal Music Publishing Group, began to receive DMCA notices. It seems that old story about the authorship is relevant again.