As the Scottish referendum in 2014 has ended up by the rejection of separation from the United Kingdom, the debate about Scotland’s future has been calmed down until the very moment of Brexit. Now Scotland is considered to have stronger chances to vote for independence. But let’s think about the majority of people who marked «No» in their bulletins on 18 September 2014 – members of «Better Together» movement and their supporters, whose ideas were greatly influenced 55.3% of voters.


The campaign

Born with the initiatives and help of Scottish Liberal Demorcats, Scottish Labour and Scottish Conservative parties, «Better Together» encourages people to think about the historical ties between Scotland and Great Britain: past centuries had formed common culture and made nations united under patriotic ideas. In a campaign advert, that was abandoned by the chiefs because of its straightness and the horror-effect on the audience, it was shown how Britain is ripping apart: island is breaking into two pieces. British politician Alistair Darling, one of «Better Together» activists, argued that unity with U.K. is the only way to remain economic and financial growth in region, as well as social stability.

People need to be confident in nearest future, they don’t want any commotions and worrying. In addition, «Better Together» has more than 216,5 followers on their Facebook page. Members express their opinions there with statements about precarious position of Scottish working class and pensioners, widely blaming «Yes – campaign» for spontaneous political decisions. It is also mentioned that J.K. Rowling, Harry Potter’s author, donated £1 million for «Better Together».


#BetterTogether. Scotland Referendum

#BetterTogether. Scotland Referendum

#BetterTogether. Scotland Referendum


The answer of «Yes – campaign»

Speaking about opposition, so-called «nationalists» and their supporters stand for the Project Hope in contradiction with Project Fear. They strictly criticize tactic of defending status-quo of Scotland and explain it by the inequality between Scottish and British that gathers pace. For example, how to cope with bedroom tax of £11 that every Scottish family pays? Or how to understand the situation when just half of the whole BBC license fee raised in Scotland spent in the region? The fact is that they still feel quite alienated by Great Britain’s power and authority.

By all means, social justice is the main priority for «Yes – campaign» leaders, who are looking for «fresh blood» in political area. This movement was largely represented by young ambitious activists: students, “greens” (Scottish Green Party), socialists and nationalists, who are partly maximalists by nature and has a lack of experience in public policy, as it is believed by elder generations.


Is Europe becoming less liberal and more conservative?

The referendum outcome is reported to be surprising for masses: Project Hope was  about  to win, according to exit-poles and other surveys by the middle of September 2014. Nevertheless, conservative part of Scotland prevailed and defended their interests. Can it come as a justification that liberalism in Europe undergoes crisis? Is it a warning call for the whole system of political directions and standarts? Time will show. Obviously, the referendum demonstates a specific type of “generation gap” in values and beliefs that now turns out to be global. Nevertheless, it is a significant success of political system and globalisation process to make youngsters involved into big deals and feel free in expressing initiatives.This experience from the past draws our attention to current situation with the effect of millenials’ participation in USA presidential election and Brexit referendum. Now it’s time to understand: their opinion matters a lot.

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