All posts by Maria Maleeva

London School of Economics and Political Science student. My interests include social media, algorithmic power, and ethical implications of technology development.

Inside Facebook Feed: What Makes Your Content Sexy In Nowadays?

Inside Facebook Feed: What Makes Your Content Sexy In Nowadays?

Facebook has shifted one more time. “Personally informative” newsfeed is a thing now joining all the behavioural predictions and family and friends prioritization. How will it change the process of content creation and distribution?

/ September 27, 2016
What's The Future Of Agents And Agencies Behind Influencers?

What’s The Future Of Agents And Agencies Behind Influencers?

Influencer marketing turned to the huge industry's buzzword. However, not everyone knows what are the brand endorser relationships behind every promo. Let’s have a look what the future hold for the influencers and representatives relationships.

/ September 26, 2016
How Facebook Publishing Brought 1.2 Billion Views To NowThis

How Facebook Publishing Brought 1.2 Billion Views To NowThis

You have probably seen NowThis’ videos scrolling down your Facebook newsfeed. If so, congrats. You are one among those 1.2 billion users who know and enjoy the resource. Let’s see how it has managed to gather such an impressive bunch of people.

/ September 19, 2016
How Artsy Has Built A Multimillion Company On Aesthetic Content

How Artsy Has Built A Multimillion Company On Aesthetic Content

When you create the content for people interested and savvy in art, there is always a thematic trap. To solve this issue Artsy has decided to introduce the content easy to please, as it is so straightforward and all over the art at the same moment.

/ September 16, 2016

30 Notable Video Marketing Stats Of Summer 2016

It's been a fruitful summer for the marketers. As we have already told you, the video content is on point now, but don’t take just our statistics-less word for it. Let's have a look at the hottest stats to find out which platform is sexier for...

/ September 8, 2016
Why Brands Ignore Agencies, Tapping Directly Production Companies

Why Brands Ignore Agencies, Tapping Directly Production Companies

55% of US population watch videos every day. However, when it comes to video creation, there is a legit question: who makes all those videos? Well, apparently brands now have shifted to the production studios bypassing big agencies and here’s why.

/ September 8, 2016
How Fusion Got 155% Traffic Growth Focusing On Millennials

How Fusion Got 155% Traffic Growth Focusing On Millennials

When some brands are looking for the target audience, others change to suit one particular. Last year Fusion transformed into the millennials website. So, what’s been happening with its popularity ever since?

/ September 4, 2016
Why Declining Of Curators Is Killing Facebook Trending News

Why Declining Of Curators Is Killing Facebook Trending News

Have you ever thought about how the Facebook trending news is brought to you? Apart from algorithms, there has been an editorial team to curate the material… but not anymore. So, what's going to change now with the new all-automated system?

/ September 2, 2016

Daydreaming In VR? Google Totally Approves It!

Have you ever thought about fully getting into VR life? Just imagine being able to watch YouTube or use Google Maps this way. Well, Google has decided to make this mind-blowing dream come true.

/ August 31, 2016