Do we know a lot about Japan and it’s market influencers? Not really. But the land of rising sun has it’s own powerful personalities. Let’s see how the brands are working in this beautiful country.
Feminism has become, slightly weirdly, a buzzword in marketing. However, over the years, there have been some truly awesome feminist ad campaigns that managed to strike the right chord in their time. So it’s time to see if it’s a good thing or a tragedy?
After a partly legalisation of marijuna in the USA the production and sales of it turns to be high-income way of business. According to AngeList there are 481 marijuana startups registered in the world, each of those priced about 3,5 mln dollars.
Ready for Jingle bells? Christmas is coming so companies are catching us with heart breaking stories reminding us of enternal things. Also, there is a reflection of the things happening in the world. Intrigued? Let's look throught best of them.
As a supporter of the LGBT pride month since 2013, YouTube has launched a 2016 initiative with the hashtag #ProudToBe. The video shines the spotlight on transgender, agender, gender-queer identities among others, features the coming out stories, also famous ones.
Abby Falik created a social program called "Global Citizen Year", providing an opportunity for high-school graduates to have a “bridge year” of building real-world life skills. The year in a "world classroom" – no textbooks… just life through a global lens.
Miami Ad School's started a "Vote for Peace" contest, aiming to bridge racial divides in America. Ad school students in Atlanta, Miami, NY and SF were given a challenge: use your creativity to help heal our nation by moving the conversation forward.
The Buzzfeed podcast "Another Round" was launched in late March. It is produced by company's audiao divisions. The authors are two black women: Heben Nigatu and Tracy Clayton – writers on Buzzfeed's staff. And it's already on iTunes' podcast top 100.
The campaign #WomenNotObjects was launched in January. It consists of ads and videos to combat sexism in advertising. The aim is to end objectification in advertising, to stop the harm caused by sexual objectification.