All posts by Daria Volodkina

Strongly believe in a synergy of people and digital - by this we can change the world.

#ThisIsJapan: Japanese Women Influencers You Should Know

#ThisIsJapan: Japanese Women Influencers You Should Know

Do we know a lot about Japan and it’s market influencers? Not really. But the land of rising sun has it’s own powerful personalities. Let’s see how the brands are working in this beautiful country.

/ February 8, 2017
#Femvertising: How Feminism Helps To Empower, Inspire ... And Sell

#Femvertising: How Feminism Helps To Empower, Inspire … And Sell

Feminism has become, slightly weirdly, a buzzword in marketing. However, over the years, there have been some truly awesome feminist ad campaigns that managed to strike the right chord in their time. So it’s time to see if it’s a good thing or a tragedy?

/ January 19, 2017
"Weed Of Change": How Marijuana Marketing Is Changing The Industry

“Weed Of Change”: How Marijuana Marketing Is Changing The Industry

After a partly legalisation of marijuna in the USA the production and sales of it turns to be high-income way of business. According to AngeList there are 481 marijuana startups registered in the world, each of those priced about 3,5 mln dollars.

/ December 23, 2016
From John Lewis To Apple: The Most Exciting Christmas Commercials

From John Lewis To Apple: The Most Exciting Christmas Commercials

Ready for Jingle bells? Christmas is coming so companies are catching us with heart breaking stories reminding us of enternal things. Also, there is a reflection of the things happening in the world. Intrigued? Let's look throught best of them.

/ December 5, 2016

#ProudToBe: Behind YouTube’s Most Hated Video

As a supporter of the LGBT pride month since 2013, YouTube has launched a 2016 initiative with the hashtag #ProudToBe. The video shines the spotlight on transgender, agender, gender-queer identities among others, features the coming out stories, also famous ones.

/ December 5, 2016
Global Citizen Year: How Abby Falik Built A "Bridge" To Shape Education

Global Citizen Year: How Abby Falik Built A “Bridge” To Shape Education

Abby Falik created a social program called "Global Citizen Year", providing an opportunity for high-school graduates to have a “bridge year” of building real-world life skills. The year in a "world classroom" – no textbooks… just life through a global lens.

/ November 30, 2016
Peaceful Creativity: Miami Ad School's "Vote For Peace" Contest

Peaceful Creativity: Miami Ad School’s “Vote For Peace” Contest

Miami Ad School's started a "Vote for Peace" contest, aiming to bridge racial divides in America. Ad school students in Atlanta, Miami, NY and SF were given a challenge: use your creativity to help heal our nation by moving the conversation forward.

/ November 29, 2016
Another Round Show: How To Shake Things Up... Totally

Another Round Show: How To Shake Things Up… Totally

The Buzzfeed podcast "Another Round" was launched in late March. It is produced by company's audiao divisions. The authors are two black women: Heben Nigatu and Tracy Clayton – writers on Buzzfeed's staff. And it's already on iTunes' podcast top 100.

/ November 28, 2016
#WomenNotObjects: How Sexual Adverts Affect Kids

#WomenNotObjects: How Sexual Adverts Affect Kids

The campaign #WomenNotObjects was launched in January. It consists of ads and videos to combat sexism in advertising. The aim is to end objectification in advertising, to stop the harm caused by sexual objectification.

/ November 25, 2016