Many people are frustrated with the results of the election for the next U.S. president, and especially with the demographics of the votes that have gone for Donald Trump. 53% percent of white females have given their vote for Trump, and this fact can’t help but dismay those who were all thumbs for Clinton.

Not This White Woman. #StillWithHer

With the contentious course of events happening during the election period, a lot of merchandise have been popping up here and there with political messages on it. A recently launched clothing line by Michelle Hirschberg and Karen Land Short is not an exception, and apparently, they have got to spread something slightly different.

Michelle Hirschberg, a freelance copywriter, and Karen Land Short, who works for Droga5, were in “team Clinton” and happened to be extremely disappointed when the election statistics came out – they were part of that 47% who didn’t vote for a man boasting around about racism, discrimination and sexual harassment. The T-shirts they have created with proud “Not This White Woman” caption are aimed at breaking down the newly appeared label “put” on white females, claim the creators.

Not This White Woman. #StillWithHer

“We found ourselves wanting to tell people on the street, strangers on the subway, ‘it wasn’t me’,”- says Michelle, recalling of where the idea took its roots. When visiting the Subway Therapy Wall in New York City, Michelle added a sticky note that said, ‘not this white woman’. All the proceeds from Not This White Woman will be donated to Planned Parenthood – America’s most trusted provider of reproductive health care, which has recently been under threat of defunding.

Not This White Woman. #StillWithHer

“We’re used to sharing our social/political beliefs on social media but as the election showed us, we’re all preaching to ourselves,” says Hirschberg. “I think people are wearing their beliefs because it is a way to share it in the real world. We want the world to know what kinds of people we are. To know that we think all people are entitled to the same rights, whether it’s marriage or health care or safety. That even with a president-elect inspiring hate and prejudice, there is still goodness in the world.” – says Hirschberg. The clothing line speaks for the white women who are tired of criticism and demographic-based assumptions; it speaks up for the inclusiveness. Apart from T-shirts, the collection includes mugs, hoodies and tee tanks embellished with “not this white woman” and #StillWithHer hashtag, which refers to Clinton’s social media slogan #ImWithHer.

Not This White Woman. #StillWithHer

Despite all the authenticity and goodwill of this feminist campaign, not everybody is willing to spend $30 on one piece and show their support. Twitter has seen many responds lately, and one thing is clear: there is a certain confusion risen around Not That White Woman core idea. Let’s be honest here: if Hirschberg and Land Short are targeting only white women – which means you wouldn’t expect a black of Hispanic one come over and make a purchase – doesn’t that sound a bit like discrimination? It seems like they are trying to position their whiteness as something being detracted or persecuted, which is somewhat wrong towards all the color people who really suffered from different variations of abuse.

Not This White Woman. #StillWithHer

Kara Brown, a staff writer of feminist blog Jezebel, showed her forthright disapproval in the article called “White Women, Please Come Get Your Friends”. “It’s hard to see how this really helps anyone or anything other than the conscience of the white women buying this sh*t. I’ll tell you, as a black woman, seeing that shirt doesn’t necessarily tell me you’re an ally or worth trusting any more than the sanely-dressed white woman next to you. It doesn’t tell me you understand intersectional feminism, All it says is you want people to know you’re not a complete asshole. The irony is, this shirt kinda does make you look like an asshole.” – she wrote.

Not This White Woman. #StillWithHer

“Not This White Women” has turned out to be nothing but a strangely controversial attempt to get the preconceptions off one’s white chest, to show off that the person wearing that special T-shirt is not responsible for Trump been elected. Still, some people are certain: wearing a T-shirt that screams “I am white” does not really help anybody.

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