Last half a year all of people are actively watching the course of the presidential campaign in the United States. This became the catalyst not only of political initiative, but also revival among creative layers. 

 

Too active to be good

Donald Trump has always been a media person and noted for his liveliness in the network even before he decided to run for US presidency. Now it is not difficult to imagine that reasons for discussions have increased and due to this popularity is not diminished. Furthermore it is manifested in anti-sentiments towards Trump. Often they are generated by himself: based on his previous experience and current statements and actions.

Users of Twitter and other social networks are discussing the latest news from debate. Meanwhile illustrators do not stop overuse paper in search of the most unusual images of candidates. Fortunately they do not feel shortage of ideas. We suppose after the elections it will be possible to see the top lists with the best ad works from the Nuisance Committee’s clever billboards to Wieden + Kennedy’s baloney-fixated food truck.

Trump Anti-Campaigns. New York. Alex Reinoso, an art director at R/GA, Alessandro Echevarria

Trump Anti-Campaigns. New York. Alex Reinoso, an art director at R/GA, Alessandro Echevarria Trump Anti-Campaigns. New York. Alex Reinoso, an art director at R/GA, Alessandro Echevarria Trump Anti-Campaigns. New York. Alex Reinoso, an art director at R/GA, Alessandro Echevarria Trump Anti-Campaigns. New York. Alex Reinoso, an art director at R/GA, Alessandro Echevarria

Engine of art

One of the examples of anti-advertising became unpaid guerrilla campaign with Donald-bashing posters. They popped up Wednesday on bus shelters and located in New York City. Nevertheless, ads perfectly fit into the image of a modern metropolis by its bright and colorful image. Each poster is based on a fictional story—Dr. Strangelove, Dumb & Dumber, Humpty Dumpty, Thelma & Louise and The Shining.

Just look how it is on the streets below.

Trump Anti-Campaigns. New York. Alex Reinoso, an art director at R/GA, Alessandro Echevarria Trump Anti-Campaigns. New York. Alex Reinoso, an art director at R/GA, Alessandro Echevarria

Whould you like to khow how were those lucky guys did not scearing creating this? Alex Reinoso, an art director at R/GA, Alessandro Echevarria, an illustrator at Wieden + Kennedy and Nick, a copywriter at Campbell Ewald, are decided to mix real and imaginary stories.

“The idea basically came out of the fact that life with Trump running for president has become stranger than fiction,” Elliott tells AdFreak. “So we wondered what would happen if we literally mashed up Trump and the election with well-loved fictional stories. … These are, of course, cautionary tales.”

Many people would not even refused to hang up a similar poster on their walls. Why  is not it a piece of art. As practice shows, sometimes the more acute the problem is, the more volition it makes, the better content people make. This ad is “more in the guerrilla activist art vein than paid media,” – Elliott said.

P.S. If you want to look it yourselves – hurry up! To find these posters use locations: near 61st and Broadway, 5th Avenue and 23rd Street, West Houston and LaGuardia Place, 23rd Street and 7th Avenue, and 34th Street and 9th Avenue.

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