The Buzzfeed podcast “Another Round” was launched in late March. It is produced by company’s audiao divisions. The authors are two black women: Heben Nigatu and Tracy Clayton – writers on Buzzfeed’s staff. The Guardian calls them “the smartest, funniest women in the room and everyone wants to sit at their table” and likewise writing for The Guardian, critic Sasha Frere-Jones called Clayton and Nigatu “leading American cultural critics.” And it’s already on iTunes’ podcast top 100. And was also named one of the best podcasts of the year by iTunes, Slate, Vulture, and The Atlantic.


Show with bourbon taste

Another Round Show. Sasha Frere-Jones. Heben Nigatu

The show covers different topics from deeply important, like police brutality, to the deeply funny ones. Another Round is a distinctly black, youthful, and bourbon-fueled sound – the hosts drink while they ‘cast. Yes, that is possible, as the show is taped and not live, editing is available if the ladies get too loose. Actually, the two co-hosts, who didn’t know each other before they began working together at BuzzFeed, bantering or interviewing guests while sipping alcohol. The women set out to create a show in which they didn’t have to filter their opinions for a white audience. Guess what. White people love the podcast, which covers race, gender, pop culture, and anything else the hosts fancy. Black people, of course, love it too.


Behind the podcast story

Ms. Weiss-Berman, Buzzfeed’s Director of Audio, said, that the process of podcast production is not that simple as it seems to be. The day before the interview the team decides if it is going to be serious or in fun way. After it they spend three full days editing it down and scoring it. So it’s about good sound and editing quality.

The interesting thing is about the target Audience. Clayton said, that when they started the show they imagined people like they are to be the ones who are listening to. Whose voices aren’t that accessible and aren’t that represented in the podcasting world and the media world and in American society in general. But the great thing that the show is way more widespread: “We get a lot of emails from non-black people in general. A lot of them will start off with ‘I’m know I’m not the target audience but I really love the show.”

It’s perfect that they know that they’re not the target audience. I feel like they should… It’s very present on my mind who I’m not trying to cater to. I’m not concerned by, like, how do we get white men to listen to the show.

Another Round Show. Sasha Frere-Jones. Heben Nigatu Another Round Show. Sasha Frere-Jones. Heben NigatuAnother Round Show. Sasha Frere-Jones. Heben Nigatu


From college to Forbes 30 Under 30 list

Nigatu, who only recently graduated from Columbia College, was hired by BuzzFeed after a three-month fellowship. Nigatu told her college newspaper, The Columbia Spector, “I don’t think they saw it as ‘hiring a student’ or anything like that. I told them that I did actually want to finish school, and they were all very supportive.” Nigatu, who was also named to this year’s Forbes 30 Under 30 list, recently left BuzzFeed for The Late Show with Stephen Colbert but will continue to co-host the podcast.

If you want to know more about the Heben Nigatu as a person – simply follow her on twitter – @heavenrants. Even if you can’t retweet Heben’s oftentimes profanity laced gems, you’ll find yourself quietly favoriting them. Luckily she works for Buzzfeed where her humor and candor are encouraged. So you will simply enjoy the tweets like: “I like to sit at the head of the table at every restaurant so everyone knows all these bi-ches is my sons.”


Podcast yourself

With the popularity of podcasting everyone is getting an opportunity to have it’s own kind of radio show. For platforms, like Buzzfeed, that’s a pretty nice practice – they are getting “new blood”. The ones who are interested in creating something and want to have audience, also correlating with the platform’s audience.

For example, Acast, curated platform for podcasts, connecting listeners, podcast creators, and advertisers in a fully integrated, one-stop shop. Now, Acast works with media companies like the Financial Times, BuzzFeed and Vogue, as well as independent creators to host, distribute and monetize podcasts. They have grown the service from 100,000 test listeners to now rake in 45 million unique visitors per month. You have anything to say? Maybe you are the next podcast star?

Subscribe to WM Daily. Be In Touch With Rebellious Voices