“Je ne mangé pas six jours,”- read in the eyes, as soon as the pizza appears on the horizon. Just imagine the cheese running down from thin dough, oily hands that nowhere to do? Now you do not need to abandon the most secret fantasies. Domino’s made a ‘wipeable’ adult onesie.

In 99% Safer: Domino

 

To be free

New Year’s Day is Domino’s busiest day of the year in the U.K. In these days pizza chain decided to release “the world’s first ‘wipeable’ onesie”, a ridiculous piece of attire made of “stain proof fabric with soft velveteen for comfort and resilience.”  Now owners and eaters should not be afraid of leaked sauce. It is no more necessary to hide a passion.

Onesie was created by fashion designer Charlotte Denn. Domino’s says it took Denn about 13 hours to create the first prototype. Note that this “ultimate home uniform” also comes fitted with two giant pockets on each side “to store dips and drinks.” That’s the kind of innovation you get with Charlotte Denn.

In 99% Safer: Domino

 

Is There A Need?

Along with being timed to New Year’s Day, when Domino’s expects to deliver 300,000 pizzas across the U.K., the creation of the onesie was also pegged to research revealing that almost three quarters of Brits (73 percent) change into pajamas or comfy clothes the moment they get home each evening. The invention is not just a fad of the company. It is pre-researched consumer demand. If you have a special suit for pizza, what is the probability that you order a pizza instead of something else.

The limited edition onesies are now available to buy in selected Domino’s stores nationwide, with further chances to win on the Domino’s UK Twitter page. The wipeable onesies cost £25, with Domino’s matching each sale and donating all proceeds to charities including Teenage Cancer Trust, for which it has already raised over £1 million pounds this year.

In 99% Safer: Domino

Louise Butler, Domino’s rep, says that the pizza and onesie combo is the perfect way to ring in the new year:

“We expect the first of January to be our busiest day of the year as the whole nation puts their feet up to unwind after bidding farewell to a surprise-filled 2016,” says Domino’s rep Louise Butler. “We know there’s nothing quite like a freshly handmade pizza and a box set on New Year’s Day so what better way to celebrate the start of 2017 than with the launch of the ultimate relaxation accessory – not only is our home uniform cosy but it’s wipeable and comes with an extra serving of Domino’s cheeky humor on the side!”

In 99% Safer: Domino

Not the first

Food marketers have been all into amusing fashions in recent years, from a whole McDonald’s collection to select pieces from Cheetos. From the other side, it looks like a wallpaper effect in the kitchen. Designers offer to hang wallpaper with the image of a meal or certain color to increase appetite. Is it a game on the primitive instincts of the consumer or elaborate marketing strategy? In any case, how it works will show time and sales. Meanwhile, order a pizza and pull your onesie and take a comfy seat.

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