Month: October 2016

In The Footsteps Of TV: Snapchat Moves To A Licensing Model

In The Footsteps Of TV: Snapchat Moves To A Licensing Model

Sharing means decreasing your own share – understood Snapchat founders and decided to pay publishers and media brands licensing fees for content creation, instead of sharing ad revenue.

/ October 31, 2016
Vine Is Dead. But Brands And Creators Should Not Worry About It

Vine Is Dead. But Brands And Creators Should Not Worry About It

The previous week hasn`t been easy for Twitter and the audience of many thousands: one of the most favorite video services is dead. But every case has two sides of the same coin, that`s why let`s see what positive moments are hidden here.

/ October 31, 2016
Stranger Than Fiction: Inside The Awesome Anti-Trump NY Campaign

Stranger Than Fiction: Inside The Awesome Anti-Trump NY Campaign

Last half a year all of people are actively watching the course of the presidential campaign in the United States. This became the catalyst not only of political initiative, but also revival among creative layers.

/ October 31, 2016
The Year Ahead: Businessweek's "Masterclass" How To Be Fun

The Year Ahead: Businessweek’s “Masterclass” How To Be Fun

Bloomberg Businessweek dedicated their special edition to the parodies of other prints. Here's the masterclass in graphic design that proves that business issues can actually be fun.

/ October 31, 2016
«School Of Guac»: Chipotle Overcomes A Crisis With A Snapchat Show

«School Of Guac»: Chipotle Overcomes A Crisis With A Snapchat Show

Well, to this moment Snapchat was a powerful tool for brands. But now it goes even further. If yesterday you had to turn on TV to watch your favorite show, today Chipotle Mexican Grill demonstrates you a weekly program on Snapchat.

/ October 28, 2016
«Ses Etme»: Athena Creatively Raises Awareness About LGBT Problems

«Ses Etme»: Athena Creatively Raises Awareness About LGBT Problems

Istanbul-based band Athena shows how you can use social media to raise awareness about something that matters. In today’s Turkey, it’s violence against LGBT community combined with society’s unawareness of the problem.

/ October 28, 2016
Don't Make It So Hot: What Marvel Has Learned From Twitter Users

Don’t Make It So Hot: What Marvel Has Learned From Twitter Users

Twitter is no longer a new social platform for discussions. But even now, when it comes to pressing social problems, it is impossible to ignore the local comments. Here and Marvel had to draw certain conclusions.

/ October 28, 2016
The King Of Media Fails: How Trump Turns Own Brands To Dust

The King Of Media Fails: How Trump Turns Own Brands To Dust

It is not a secret that Donald Trump positions himself as a great and influential brand, however what effect can have his actions and claims on his assets? And if a personal brand, as well as the property, suffers what impact does it have on Mr....

/ October 27, 2016

Art & Fashion: Inside W Magazine’s Pop-Up Channel On SnapChat

The 10th anniversary art issue of W Magazine is marked not only by Snapchat-style cover, but also by the launch of its own 48-hour pop-up channel within Snapchat Discover. Let's see how the Snapchat strategy came to life.

/ October 27, 2016