Their Law: How Copyright Hurts Digital Content Industry

Their Law: How Copyright Hurts Digital Content Industry

The new turn in the Internet copyright epopee – YouTubers are claiming on unfair banning their accounts. If anyone can make a false appeal – is there justice on YouTube?

/ September 26, 2016
Viral Beauty: How Wet N Wild Uses Huge Instagram Following

Viral Beauty: How Wet N Wild Uses Huge Instagram Following

Affordable beauty brand Wet N Wild launched the rainbow highlighter and blew all its popularity trends in social networks. Since then, the followers began to dictate terms, but for brand it is only for the benefit.

/ September 26, 2016
What's The Future Of Agents And Agencies Behind Influencers?

What’s The Future Of Agents And Agencies Behind Influencers?

Influencer marketing turned to the huge industry's buzzword. However, not everyone knows what are the brand endorser relationships behind every promo. Let’s have a look what the future hold for the influencers and representatives relationships.

/ September 26, 2016
Stats & Facts. How Much Brands Invest In Augmented And Virtual Reality

Stats & Facts. How Much Brands Invest In Augmented And Virtual Reality

Data shows that for the last three years about 200 deals were signed and virtual and augmented reality companies gained more than $2.5 billion invested. These results are pretty impressive, but 2016 has already broken all records.

/ September 23, 2016
You’d Rather Stay At Home: Fox Sports Inroduces New VR Opportunities

You’d Rather Stay At Home: Fox Sports Inroduces New VR Opportunities

Fox Sports remains up-to-date with evolving technologies. And sometimes, probably, even one step ahead. Now Fox Sports has decided to stream college football match in virtual reality. What does it bring to the corporation and what comes next?

/ September 23, 2016
What Is Social Video And How It Taps 85% Of Millennials

What Is Social Video And How It Taps 85% Of Millennials

Recent researches show the incredible level of social formats popularity among Millennials. Let’s try figure out what Social Video is about and why it surpass television in the battle for gaining audience.

/ September 23, 2016
The Term "Millennial" Is Bullshit: Focus On Behavior, Not Demography

The Term “Millennial” Is Bullshit: Focus On Behavior, Not Demography

Our age doesn't neccesarily relate with our behavior and attitude towards technology. The millennials, Gen X and Z' fever seems to be moved past, so now we have to move further and focus on more rational segmentations.

/ September 22, 2016
How AliExpress Conquers Russian Market Through Content Marketing

How AliExpress Conquers Russian Market Through Content Marketing

Going global isn’t easy, but chinese e-commerce brands are ready to accept the challenge. AliExpress even managed to wriggle into favor of “uneasy neighbors”. Let’s see what’s the secret behind their smashing success in Putin’s land.

/ September 22, 2016
new-frontier-exhibition

How Madison Wells Media Combines Movies, Theater And VR

Madison Wells Media is a ambitious project launched by Gigi Pritzker and Clint Kisker that delivers entire story as an intersection of cinema, theater, games and VR technologies.

/ September 22, 2016
Beyond The Engagement. Why People Watch Branded Videos

Beyond The Engagement. Why People Watch Branded Videos

Verizon AOL conducted a global research across markets in Brazil, Canada, Germany, Italy, Japan, Spain, the U.K., and the U.S revealing eight kinds of emotions that drive and engage internet user.

/ September 21, 2016
You Can Ignore It, But Sexism Becomes Even More Powerful

You Can Ignore It, But Sexism Becomes Even More Powerful

This story does not remember the beginning and knows no end. But in 2016 it definitely undermined someone's nerves. Sexism, misogyny, social stamps and clichés again on the world billboards.

/ September 21, 2016
How Ted Baker, Diesel And Other Fashion Brands Use Shoppable Video

How Ted Baker, Diesel And Other Fashion Brands Tap Shoppable Video

The future is already here. Now customers can start choosing branded clothing right through watching videos. The new format of "shoppable video" attracted the fashion world with its accessibility and convenience.

/ September 20, 2016
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