coca-cola-journey

“The Big Journey”: How Coca-Cola’s Digital Media Conquers The World

Big brands enjoy creating its own branded media platforms. The Coca-Cola is one of the most successful company and has no less successful publication, which attracted 13.1 million visitors in 2013.

/ August 26, 2016
Louis Cole North Korean Propaganda2

Louis Cole: North Korean Propaganda Or Mere Stupidity?

It's not a secret that YouTube bloggers advertise stuff for all kind of perks. However, when the common beauty-fashion-health-etc. Products are quite expectable, how the audience should react to the North Korean "gentle propaganda"?

/ August 26, 2016
YouTube-branded-video-conte

Why YouTube Isn’t The Top Platform For Branded Video Content Anymore

Gary Vaynerchuk once called YouTube “the granddaddy of video online”. However, marketers are about to leave it to a nursing home and prefer social media for their digital video campaigns. Let’s see why and what YouTube is going to do about it.

/ August 26, 2016
China. VR Content Market

Hunger Games: Why Is Appetite For VR Content Growing Rapidly In China?

The VR ecosystem in China has almost surpassed the U.S. and Europe. Nowadays there is no shortage of VR hardware, meanwhile there is very much a shortage of content. How do VR companies deal with it?

/ August 25, 2016
millennials-sex

Better Than Sex: Why Millennials Aren’t ‘The Hookup Generation’ After All

Today social media channels burst with provocative content. However, a recent study proves that millennials aren't that interested in having sex. Why they avoiding intimacy and how does it change the way brands interact with Gen-Z?

/ August 25, 2016
Content Marketing Trends in Brazil

Latina Time: Top Content Marketing Trends in Brazil

Latin America has one of the fastest-growing markets in the world. The first ever South American Olympic Games of 2016 have put Brazil in the spotlight. It’s high time to analyze the top content trends of the country.

/ August 25, 2016
japan-music-stores3

Why CDs Are Still Relevant In Japan: Charles Darwin Has An Answer

In Japan, people still like CDs more than copies in the internet that we are already user to. It might be related to one of Charles Darwin’s behavioral theories about Galapagos syndrome.

/ August 25, 2016
YouTube Is Killing The Music Industry2

See You In Court: How YouTube Is Killing The Music Industry

It’s quite a common reaction to turn to YouTube when you want to check out your fav band’s new single or video. However, your fav band may not be happy with that. So, what the fuss?

/ August 24, 2016
Gawker Is Dead

Gawker Is Dead. Digital Media, Watch Out: Anyone Can Be The Next

The world of digital media is suffering losses. The flagship site of Gawker Media shut down after 14 years of work. For some, it was a terrible deprivation.

/ August 24, 2016
Future Of Journalism

What’s The Future Of Journalism? Content Management Vs Vocation

Today's business of journalism undergoes revolutionary changes. Both national and international journalism may soon reach a crisis point. How can journalists now keep the profession alive?

/ August 24, 2016
giphy

Why GIF Is Still Alive And How It Becomes Even More Powerful

There’s been a lot of debates about whether GIF is about to die or on the contrary prove its resilience. Over its long and incredible history there were lots of ups and downs, but despite the decreasing relevance GIF is far from being dead.

/ August 23, 2016
venmo-phone3

Emoji for Financial Transactions: How Venmo Makes Payments More Sexy

People are used to think about emoji as cute icons, which show different emotions. However, Venmo found out the way to integrate serious payment process with these fun little pics to make transactions less stressful and serious.

/ August 23, 2016
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